Landing pages are often overlooked, but are critical elements of lead generation. In today's Tech News Tuesday episode, we’re talking about the fundamentals of landing pages. Too often we see you running ads or other calls to action that go to your ...
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DMARC, DKIM, and SPF, Oh My!
Have you gotten notifications from your email marketing and other services that send email on your behalf recently? Telling you you have to set up a DMARC policy and authenticate your domain?
Google and Yahoo (and other mail providers including ...
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Clear Out the Clutter
In today's Tech News Tuesday episode, we’re talking about digital clutter—specifically, clearing out the cobwebs on your website in order to improve your search rankings. It's like giving your digital home a good spring cleaning, even though it still ...
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Using the Pullquote Block
When writing a post or page, you might want to draw attention to a particularly compelling or important point with your viewers. You may have seen this type of text treatment on a newspaper or magazine website when they want to highlight an appealing ...
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Planning on LinkedIn Ads?
In today's episode, we're checking out the unprecedented surge in LinkedIn advertising. The buzz around this platform has reached new heights, with ad prices soaring by up to 30%. What's causing this seismic shift? Well, it appears that the X boycott ...
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AI is Coming for Influencers
Today, we're looking at the intriguing and slightly controversial universe of AI-created virtual influencers. It's pretty mind-boggling how these "influencers" are taking the content creator scene by storm, snagging followers, and even landing deals ...
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Dust Off Your Google Profile
Now is the time to dust off your Google profile and give it a much-needed update! In today's Tech News Tuesday episode, we're talking about some Google Business Profile updates that may affect your local rankings.
Open Hours Impact Local Search ...
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Double Down On Getting Emails in 2024
This week we’re talking about one of the best strategies to boost your business in 2024. So let’s hear it for an age-old gem in marketing, it’s email. Email has the power to build lasting connections with your audience. Sure, social media is flashy ...
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