Sometimes it’s not one big shift, but a lot of small ones that change how effective your marketing is. That’s what we’re seeing right now—updates to Instagram, Google, Facebook, and AI tools that can make a real difference for local businesses, if ...
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News and Trends
How to Get More Eyes on Your LinkedIn Posts
If you're spending time posting on LinkedIn and not seeing much traction, you’re not alone. The platform has shifted how it decides what content gets shown—and if you’re still approaching it like it’s 2020, you might be missing the mark. But the good ...
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What Google Looks for in Local Businesses Now
If you’re a local business, the way you show up in search results isn’t the same as it is for national brands.
That’s because Google isn’t just looking for the “best” answer—they’re looking for the best answer that’s nearby and available right ...
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YouTube Is Where Your Audience Is. Are You There Yet?
If you’ve been putting off video marketing, this might be the nudge you need. New research shows that YouTube isn’t just for younger audiences anymore. It’s where everyone is.
And with the rise of short-form video, AI search, and private ...
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What Makes Content Work in an AI World (and What Doesn’t)
You can create content faster than ever thanks to AI. But so can everyone else. And your customers? They’re already tired of it.
We’re not just talking about business owners being overwhelmed by marketing. Your audience is experiencing what some ...
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How to Stay Visible in AI Search (and Traditional Search Too)
Search is changing fast, and that includes more than just Google’s usual updates. AI tools like ChatGPT, Perplexity, and Google’s own AI search mode are reshaping how people find and evaluate businesses online.
What worked for visibility in 2023 ...
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A Smarter Strategy for Getting More Google Reviews
Is getting more reviews on your to-do list for 2026? It should be. Reviews aren’t just about reputation. They’re one of the few marketing activities that help both your visibility in search and your ability to convert new leads.
Google made a few ...
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Is Your Google Business Profile Costing You Customers?
Your Google Business Profile might be doing more harm than good if you’re not keeping it updated.
A lot of business owners set up their profile once and never look at it again. But Google’s made several updates this year that can make managing ...
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