AI video technology is advancing at a pace that’s hard to believe.
At Google’s recent I/O event, they demonstrated AI-generated videos that create entire scenes — complete with visuals, dialogue, and audio — from just a text description. The results are astonishing.
In the business world, companies like Klarna and Zoom have already used AI avatars of their CEOs to deliver earnings calls. These AI-generated versions delivered full presentations on video, and unless you knew, it would be hard to tell you weren’t watching the real person.
What Should Local Businesses Take From This?
While you may not be replacing yourself with an AI avatar any time soon, this rapid evolution in AI video highlights just how fast things are changing.
Staying informed is more important than ever. Not to replace your marketing with random uses of AI, but to understand how the technology might impact your business and your industry.
Don’t Trade Authenticity for Shortcuts
AI can mimic your face and voice. But your real value comes from the relationships you build with your customers.
Randomly applying AI tools without strategy can risk your authenticity. Customers can tell when content feels robotic or disconnected from your brand’s voice.
As these tools evolve, your job is to:
- Stay informed and aware of what’s happening
- Protect your voice and message
- Build trust with real relationships, not automated shortcuts
Why We Share These Updates
At Delos, we help you replace random acts of marketing with a simple system that brings in better leads and reliable revenue. Our goal is to make marketing easier, so you actually do it! We provide a practical step-by-step approach and AI tools that save you time while keeping your authentic voice and message intact. When AI can generate content instantly, the real challenge is knowing what to build — and that’s where we help.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: AI video just took a startling leap in realism. Are we doomed?
After Klarna, Zoom’s CEO also uses an AI avatar on quarterly call
