Email marketing engagement has jumped as a result of the COVID-19 pandemic, but even before studies showed that email marketing has a 59% ROI. A number much higher than social media or display ads.
So how should you make sure your emails don’t ...
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Get Started With Personalization
Updated November 25, 2018
Can Your Marketing be Personalized and Automated?
Relevant. Timely. Useful. Your customers and prospects don't mind, and even look forward to, getting marketing messages with these characteristics. How do you make sure ...
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A Quick Start to Constant Contact
We receive a lot of questions regarding where to get started in Constant Contact, and how to send your first email out. One of the things that makes a lot of sense is to have a good template that you use every time you want to send an email. Saving ...
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23 Reasons Your Email Marketing Doesn’t Work
You may have heard that email marketing gives you an estimated $40 return for every $1 spent. And you may have also heard that email marketing produces better conversion results than social media and print channels.
But what if you aren't seeing ...
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15 Things We’ve Learned in 2015
When it comes to the online realm, it can be hard to keep track of the number and speed of changes that happen! Of course with change also comes opportunity. In our businesses we must increasingly integrate our online presence with real life ...
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Get Ready for Small Business Saturday
UPDATED notes for 2016: Small Business Saturday is November 26, 2016. The ShopSmall.com has some resources for community groups to plan events but as of September 29 they do not have a place for individual businesses to sign up. You should still ...
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Trends in Social Media and Email Marketing
Too many people still view the web and digital marketing as something else on their to do list they don’t have time for, instead of viewing it as a tool to streamline their operations and deliver a better customer experience.
In this video ...
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Three Reasons Why Mobile Matters
Smartphones have changed the way we live our daily lives
Shopping, researching products, searching for local information, getting directions, email, social media, video, and photos are some of the things we use our phones for each day. It seems a ...
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