We are often asked to take a look at websites for how effective they are. Some of the factors are technical, some relate to user experience, and some to your content and message. We've put together this checklist so you can measure your site against ...
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Effective Websites
Optimizing Your Local Business for Voice Search
In general, optimizing for voice is very similar to optimizing for SEO in general – provide the answers to the questions that people are asking.
Smart speakers are becoming increasingly prevalent, but 20% of all mobile searches are voice ...
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Five Ways to Protect the Privacy of Your Website Visitors
Every week it seems there is a new data breach announced, and those news items are usually for very big companies! What about the rest of us? What can we do to keep the information of our customers and visitors private? A survey by Bank of America ...
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Have You Mastered the Digital Marketing Basics?
We recently did a webinar discussing some of the current trends in digital marketing you can use to grow your business. There is always something new and exciting to try, but I'm reminded that we often find you don't get the results you are ...
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Tell Your Story Online to Reach More Customers
Updated June 15, 2019
The use of mobile devices certainly has changed consumers online habits in an unprecedented way. Did you know that 66% of brand emails are now opened on a smartphone? Or that 63% of all web traffic is now to mobile ...
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These 7 Website Mistakes Limit Your Digital Marketing Results
Updated April 23, 2019
It seems like social media gets all the attention in digital marketing these days. We take for granted that having a sound website is a foundation for all your digital marketing efforts.
In reality, many organizations do ...
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Time for Spring Cleaning. Does your Digital Presence Spark Joy?
Have you seen the Marie Kondo show or read her books? Her guide to decluttering and simplifying your life is hugely popular and has even led to a spike in donations at Goodwill and thrift stores nationwide. It's as much about deciding what to keep as ...
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Don’t Make These Costly Digital Marketing Mistakes
Do you feel that you don’t have enough time to blog, be on social media and still do your traditional marketing efforts? You’re right! It’s time to take a more integrated approach to digital marketing for more effective results from both your online ...
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