Updated June 28, 2021
The internet has changed the way businesses and consumers make purchasing decisions. Think about your last few buying decisions. Recent studies have found that 94% of business buyers do online research, and consumers consult ...
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Who Has the Keys to Your Web Presence?
Updated November 2020
You can’t separate your IRL (in real life) business from your online presence any longer. When someone wants to find out about your organization they first look online. Increasingly, they also look for you first on a mobile ...
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Digital Marketing Success Drivers
Getting successful results from your digital marketing efforts requires a plan. Starting with a good plan will not only help you grow your business, but will save you time and effort in implementation.
We've created a plan you can adopt for your ...
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Time Saving Tips for Social Media and Digital Marketing
I recently gave a presentation for the Business Resource and Innovation Center of the Free Library of Philadelphia. They are a great resource for small businesses whether you are a startup or an established organization, and I am always happy to ...
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The Future Is Banging Down Your Door
What an uncertain time we are going through right now. It's difficult and anxiety-producing for everyone—business owners, employees, contractors, customers, our families, kids, and aging parents.
We can't really change the circumstances we find ...
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Optimizing Your Local Business for Voice Search
In general, optimizing for voice is very similar to optimizing for SEO in general – provide the answers to the questions that people are asking.
Smart speakers are becoming increasingly prevalent, but 20% of all mobile searches are voice ...
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Is Your Business Ready?
Updated October 27, 2019
For many businesses, the 4th quarter represents up to 40% of yearly sales. Your online strategy is increasingly important to have a great end of year. A recent survey by the National Retail Foundation found that 56% of ...
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A Dozen Digital Marketing Tips for Nonprofits
Getting heard in a crowded digital world is a challenge for everyone. Nonprofits with limited resources can find this especially challenging. Here are some digital marketing tips you can use to help you get your message out to your audience.
Tell ...
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