Getting heard in a crowded digital world is a challenge for everyone. Nonprofits with limited resources can find this especially challenging. Here are some digital marketing tips you can use to help you get your message out to your audience.
Tell ...
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Don’t Make These Costly Digital Marketing Mistakes
Do you feel that you don’t have enough time to blog, be on social media and still do your traditional marketing efforts? You’re right! It’s time to take a more integrated approach to digital marketing for more effective results from both your online ...
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Digital Marketing Success Drivers
As we help customers with their marketing plans and implementation, we’ve identified a framework for the digital marketing age that leads to more revenue for your business. Consistency is important. Execution is important. But consistency and ...
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Spend Time to Make Time
For the past few years, I've started the year thinking about a theme that captures where I think we need to focus to help our customers reach the next level. In the past, these themes have included Give Your Customers a Great Experience, Tell Your ...
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Get Ready for Small Business Saturday
UPDATED notes for 2016: Small Business Saturday is November 26, 2016. The ShopSmall.com has some resources for community groups to plan events but as of September 29 they do not have a place for individual businesses to sign up. You should still ...
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What Do I Write About on My Website?
The internet has changed the way businesses and consumers make purchasing decisions. Think about your last few buying decisions. Recent studies have found that 94% of business buyers do online research, and consumers consult more than 10 sources ...
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Get Started On Your Digital Marketing Strategy
The web, social media, and the shift to mobile devices is transforming the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Too many small ...
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How to Do an Online Marketing Campaign
Everyone tells you the way to increase your business, membership or donations is online marketing, but how do you do it?
There are many components to effective digital marketing, but a basic element is the campaign. A digital marketing campaign is ...
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