Updated July 2022
Do you feel that you don’t have enough time to blog, be on social media and still do your traditional marketing efforts? You’re right! It’s time to take a more integrated approach to digital marketing for more effective ...
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Optimizing Your Local Business for Voice Search
Updated June 23, 2022
In general, optimizing for voice is very similar to optimizing for SEO in general – provide the answers to the questions that people are asking.
Smart speakers are becoming increasingly prevalent, but 20% of all mobile ...
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Who Has the Keys to Your Web Presence?
Updated June 20, 2022
You can’t separate your IRL (in real life) business from your online presence any longer. When someone wants to find out about your organization they first look online. Increasingly, they also look for you first on a mobile ...
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How to Find the Right Social Media Marketing Mix
Updated October 12, 2021
When Facebook and its family of apps, including Instagram and WhatsApp, were inaccessible for hours recently, it showed that a platform used by billions as a vital communications tool could halt the way businesses today ...
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What Do I Write About on My Website?
Updated June 28, 2021
The internet has changed the way businesses and consumers make purchasing decisions. Think about your last few buying decisions. Recent studies have found that 94% of business buyers do online research, and consumers consult ...
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Digital Marketing Success Drivers
Getting successful results from your digital marketing efforts requires a plan. Starting with a good plan will not only help you grow your business, but will save you time and effort in implementation.
We've created a plan you can adopt for your ...
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Time Saving Tips for Social Media and Digital Marketing
I recently gave a presentation for the Business Resource and Innovation Center of the Free Library of Philadelphia. They are a great resource for small businesses whether you are a startup or an established organization, and I am always happy to ...
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The Future Is Banging Down Your Door
What an uncertain time we are going through right now. It's difficult and anxiety-producing for everyone—business owners, employees, contractors, customers, our families, kids, and aging parents.
We can't really change the circumstances we find ...
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