You may be tired of hearing how AI is going to affect how your business works, whether you're planning for that change or not. The truth is you're probably not thinking big enough.
Most people are still using AI for a quick search or simple ...
[Read more]
More Marketing Won’t Fix a Bad Customer Experience
More marketing doesn't fix a bad customer experience. Before you spend more getting people in the door, look at what happens once they're there.
We define marketing as building relationships, and that includes the whole experience of working ...
[Read more]
How to Organize Content With the WordPress Group Block
When you're building a page or post in WordPress, you may want several blocks to behave like one section. The Group block lets you combine headings, paragraphs, images, buttons and other blocks so you can organize and style them together.
For ...
[Read more]
Is Your AI Content Yours, or Are You Phoning It In?
AI is saving you time creating content for your business. But is it your content? Google has revised its guidance on content quality, and it's more explicit than before about what it's looking for, including in pages written with AI's help.
You ...
[Read more]
Restart the Marketing Habit That Was Working
Have you noticed your marketing isn't working as well as it used to? When inquiries slow down, it's natural to think something changed with Google or social media.
But when was the last time you sent that useful newsletter, updated your website, ...
[Read more]
Would You Let AI Negotiate Your Internet Bill?
A new group of personal AI agents is offering to take care of everyday tasks for you, like researching your plans, keeping track of appointments, or negotiating a bill. In some cases, they'll even make suggestions before you ask.
Unlike a lot of ...
[Read more]
Google Recommends You Update Your Website for AI Search
Google Business Profile has been emailing profile owners and managers with the subject line "Update your website for AI search." If you got it, you might be wondering what you're supposed to change.
Search has changed. AI Overviews put a summary ...
[Read more]
Managing and Restoring WordPress Content
WordPress gives you plenty of flexibility when it comes to managing your website content. You can move published content back to draft, recover pages or posts from the Trash, and even restore certain items you’ve deleted.
Knowing where to find ...
[Read more]
