If local customers find you on Google, your Google Business Profile is doing more work than you might think. Google has rolled out a handful of updates recently that point in one direction: Google is putting more weight on profiles that look active, ...
[Read more]
How long should my blog post be?
There isn't a magic word count that guarantees your blog will rank in search results. The goal is simply to provide enough information to answer your reader's question.
For many business blogs, around 300 words is a good starting point. It gives ...
[Read more]
You Have to Own Your Point of View
For years, showing up online and sounding professional was enough. Most of your local competitors weren't publishing much of anything, so just being out there put you ahead. Polished was the differentiator.
That's no longer true. AI made polished, ...
[Read more]
Your Video Lives or Dies in the First Three Seconds
People decide whether to keep watching a video almost instantly. Not after the intro, not after the value, not at the call to action. Within about three seconds. So the part most local businesses spend the least time on is actually the part doing all ...
[Read more]
Why AI Fatigue Is Good for Local Businesses
Two things are happening on social media that don't seem related but actually are. People are scrolling less than they were a couple of years ago. They're muting, unfollowing, setting timers, and putting the phone in another room. And AI-generated ...
[Read more]
AI Amplifies Clarity. And the Lack of It.
A lot of business owners are finally trying AI for marketing. They sit down, point AI at their website, a social post, or an email, and get back something fast, polished, and completely forgettable. Something that could belong to any plumber, any ...
[Read more]
Using Images in WordPress
Images help break up text, support your message, and make pages more engaging. WordPress makes it easy to upload images and add them to your content, whether you're creating a blog post, landing page, or website page.
From simple blog post images ...
[Read more]
Don’t Panic About Google’s AI Search
Google announced a major shift to AI-powered Search, and a lot of business owners are wondering if they need to scrap their whole approach. You don't. The direction Google is moving has been happening for a while now, and the fundamentals of good SEO ...
[Read more]
