You may have started seeing sponsored items underneath some ChatGPT answers. The self-service ad platform is broadly available now, so this isn't something only the big brands can experiment with.
Before you move money out of Google or Meta ...
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Your Social Posts Show Up in Google. Now You Know When.
Your Instagram posts, TikToks, and YouTube videos can show up when somebody searches on Google. Until now, Google Search Console mostly told you how your website performed in Google. It can now also show you when your social content itself appears in ...
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Your Community Knows You. Do They Know What You Do?
We spend a lot of time here talking about how to get found online. But every once in a while (or more often), one of the best things you can do for your marketing is go touch grass.
Your online presence and your real-world presence are supposed ...
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When “Ends Tonight” Ends Again Tomorrow
"Ends tonight." "Final hours." "Only two spots left." Those subject lines get attention because people believe what you're telling them. If the deadline or scarcity isn't real, you don't just have a trust problem anymore. You may have a legal one ...
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Where Should You Answer Customer Questions on Your Website?
We're always telling you to answer the questions your customers are asking. That doesn't mean every question needs its own page. Create too many pages about nearly the same thing and, instead of helping Google and your customers, you can make your ...
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AI Visibility Was a Black Box. That’s Starting to Change.
Earlier this year, we talked about how hard it is to measure whether your business is showing up in AI answers. That hasn't magically been solved, but the reporting is starting to improve. Google and Bing are adding new places to see AI visibility, ...
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Are You Losing Leads at the Contact Page?
You did the hard part. The marketing worked, the person is interested, and they're ready to reach out. Then something small gets in the way. They text and you call them back. They message a channel nobody checks. The form says "we'll be in touch," ...
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Your Next Website Visitor Might Not Be Human
Your next website visitor might not be a person. It might be an AI agent gathering information for one of your potential customers. That sounds a little futuristic, but it points back to something very practical: if the important details aren't ...
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