We're often asked if email marketing should still be part of a digital marketing strategy. Does it still work? The answer to this is absolutely yes! It's more important than ever that you can contact your customers and prospects directly. Remember, ...
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In the News: Keeping it Short and AI Decides What You See
Everyone is trying to be like TikTok by copying features and Google and Meta (the parent company of Facebook and Instagram) are no exception.
The Push Toward Short Form Video
Meta and Google Going All-In on Short Form - New clipping features ...
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Take Action: Talk to Your Customers
We've been talking a lot about the importance of identifying who your ideal client is, and sometimes it makes sense to think about the clients you already have. Which ones do you want more of? Which ones do you want to avoid in the future? It's okay ...
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Get to Know Your Customer
We are bombarded with messages all day long and we've gotten really good at tuning out anything that is not relevant to us. So the more you understand about who your prospective customer is, what's important to them and what questions and what ...
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Are You Confusing Your Audience?
Today we're answering your questions. Something we're often asked about is how you should structure your website. One problem we often see with website navigation is that the content is organized by format and/or date. In other words, there are ...
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In the News: Reels and TikTok
Short form video formats like TikTok and Instagram Reels are huge right now. Meta, the parent company for Facebook and Instagram, is making changes in an effort to compete. This week Meta announced some new creative tools and features are being added ...
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Take Action: Maps
Creating successful digital marketing strategies doesn’t have to take a lot of time. There are many quick things you can do to improve your presence online. In today’s Tech News Tuesday episode, we’ve got a quick action task for you that will help ...
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Google My Business for Service Area Businesses
Updated June 23, 2022
You can have a Google Business Profile listing if you have a physical location like a storefront, but you can also have a listing if you provide services to local customers at their location. For example, a painter may not ...
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