Google has done some research on how consumers use search on Google and YouTube to browse, research, and buy. Which we do more than a billion times a day! People turn to Google to discover and shop for what they care about. The challenge for you is ...
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Can Google Write Your Copy?
A good short summary of your content helps people decide if it is for them. These summaries can be used as meta descriptions and for social media. Now Google wants to write them for you. If you use Gmail or messages, you may already be familiar with ...
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Deleting Old Form Entries
Did you know that when someone submits a form on your website that the information is normally stored there in addition to the email notification you receive? It’s a good idea to periodically delete old entries that you no longer need. That way you ...
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Your Video Story
We’ve mentioned many times before that all the major platforms are prioritizing video content, but what makes a compelling video? The best videos tell a story!
Tell Your Story
Your customer is a hero. Using the hero's journey framework can work ...
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Get the Experience Right
When creating content, it's also important to consider the experience that people have when consuming it. How easy is it to find what they need when they need it? What should they do next?
Consider the Buyer’s Journey
Consider the Experience of ...
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What’s New in YouTube
YouTube wants to be your one-stop destination for short form video, like the ones you see on TikTok, and shopping. In this week’s Tech News Tuesday we’re talking about YouTube and how they’re making it easier to create videos. Building on a feature ...
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What Happened to View Post?
Have you wondered why the option to view your page or post is not visible all the time while you are editing? It seems like you have to take extra steps to view your page or post while you are in the editor.
When you Update your post or Publish it ...
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Extend Your Reach on LinkedIn
Links in this episode: 7 Steps to Building a LinkedIn Content Strategy That Works
Quick Steps To Creating Content That Gets Clients
LinkedIn Gets A Boost
Learn LinkedIn Campaigns
Best Practices For Your LinkedIn Company Page
In ...
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