Video is one of the most powerful ways to engage your audience, but just creating content isn’t enough. You need to optimize your YouTube videos to get the best results. In today’s Tech News Tuesday episode, we’re talking about how to boost your organic video views in 2025.
Analyze Your Existing Videos
Video continues to dominate online content, but just uploading a video isn’t enough. If you want more people to find and watch your videos, you need to optimize them. One of the first things you should do is analyze your current videos. Look at the performance metrics — things like views, watch time, and engagement. Which videos are doing well, and why? Maybe it’s the title, the thumbnail, or the topic itself.
Make sure you have relevant titles, engaging thumbnails and complete descriptions.
Analyze video metrics like views, watch time, and engagement.
Check Out Your Competitors
Don’t forget to check out what your competitors are doing! If they have high-performing videos, take note of their format, length, and keywords. Are they getting better results with Shorts or long-form content? What kinds of thumbnails and descriptions are they using? Their audience is likely similar to yours, so use that information to refine your own approach, but make it your own.
Refine Your Keywords for Video
What people search for on YouTube isn’t always the same as what they search for on Google. Use tools like Google Trends with the YouTube filter to find the right keywords for your video content. Remember, YouTube’s algorithm values engagement. So, think about how to get people watching longer and interacting more.
YouTube values engagement. How can you keep your audience watching longer and interacting more?
Develop New Content
Once you have your keyword strategy in place, think about your new content. Are you repurposing blog content into videos? Are you creating content that aligns with what your audience is already engaging with? Your video strategy should include a mix of formats. How-to guides, behind-the-scenes looks, product demos, or even user-generated content are great examples of content.
How Do Your Videos Show Up in Platform and in Search?
Creating great content is not enough. Your video title and description should be clear and keyword-rich. Custom thumbnails can make a big difference in click-through rates. You should use tags, end screens, and playlists to keep people watching more of your content. If you want your videos to show up in search results, consider adding video schema to your website.
Don’t just rely on YouTube. Video performs well across many platforms.
Don’t just rely on YouTube. Expand your video presence across different platforms. Short-form videos work well on LinkedIn, Instagram Reels, TikTok, and Facebook. You can also use video in your email marketing to boost engagement.
Track Your Results
Finally, track your results! Pay attention to watch time, engagement, and conversions. Video optimization is an ongoing process, so keep testing and refining your approach.
Do you prefer to listen in? Tune in to the podcast here:
Links in this episode: 7 video optimization tips to boost your organic reach in 2025
