In this week’s podcast, we’re talking about the hottest trend of 2024—short-form videos on social media. Short-form videos are stealing the spotlight while links seem to be getting the least attention on social media. It’s all about adapting to what’s grabbing attention and what the platforms are promoting.
Short-form video is all about adapting your content to quickly grab attention
Recently, Meta shared three powerful strategies for maximizing engagement with your short-form videos and Reels ads. These strategies also work for YouTube Shorts and TikTok as well.
Create Vertical Videos
The 9:16 aspect ratio is gold—it takes up more screen space and hooks attention instantly. Remember almost all social media is consumed on mobile devices.
Capture Your Audience’s Interest Immediately
The second game-changer—deliver your top message within the first three seconds of your video. Capture interest right off the bat. That’s what we call “The Hook.”
People Want to See People
And here’s the kicker—include people! Reels ads featuring people scored a 25% higher click-through rate. People want that human connection, so whether it’s someone speaking or simply being in the frame, that makes all the difference
Short-form videos are the name of the game in 2024. For your content, think about the key messages you want to share that will let people get to know you and your brand, as well as the behind the scenes snapshots and stories that help build relationships.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: Shorts Are More Fashionable Than Ever!