It’s fascinating to see how social media platforms evolve to keep up with the latest trends in content creation. In today’s Tech News Tuesday episode, we’re talking about YouTube Shorts and the new features designed to help with content creation and engagement with your audience.
It’s Time to Go Live on YouTube
YouTube is now testing a mobile-first, vertical, live experience that helps live creators get discovered right in the Shorts feed! Live streaming is really popular and integrating it with Shorts will help boost engagement levels.
YouTube Shorts is testing a mobile-first, vertical, live streaming experience
Experiment with the Collab Feature
The Collab feature lets creators film Shorts alongside other YouTube or Short videos. This is similar to Instagram Reels’ Remix or TikTok’s Duet which are really popular right now. This side-by-side format has multiple layout options so you can experiment with different styles, adding more variety to your Shorts. This feature is a great option for reaction videos to products, services, or industry announcements.
The Collab feature lets you film shorts alongside other YouTube or Short videos, similar to Instagram Reel’s Remix or TikTok’s Duet
Create Engagement with a Q&A
Q&A stickers allow you to ask your audience questions and get responses right in your comments! This opens up a direct line of communication with you and makes your content more interactive and engaging.
Q&A stickers encourage engagement with your audience in the comments
YouTube is Making it Easy to Create and Organize your Content
YouTube is making it easier than ever to create and organize your content. Do you want to organize your shorts by content? YouTube now lets you create playlists for your Shorts. This feature even allows anyone to curate Shorts they love to a personal playlist directly from the Shorts feed.
Organize your Shorts by creating playlists of Shorts content
YouTube also wants to make it easier for you to create content so there are also tools that automatically bundle audio and effects from a Short you may be remixing. They are also testing a new feature that allows you to transform your horizontal videos into Shorts. That’s sure to be handy for repurposing existing content.
We love repurposing! And short-form video like Shorts has really taken over social media so it’s nice to see the tools making content creation easier. Have you tried Shorts yet? This would be a good time to try it out.
