In today’s episode we’re talking about voice search, and why you want your content to be findable via voice search. Many online purchases now start with searches initiated by voice prompt, and location-based businesses have huge opportunities to ...
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Grow Your Reach on Instagram
In today’s Tech News Tuesday episode we’re talking about how to increase your reach on Instagram. Like all social media platforms, Instagram uses a complex algorithm to decide which posts to show each person. If your audience is on Instagram and you ...
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How Stories Create Trust
In today’s episode we’re talking about your online presence and the use of stories to build trust to build relationships with customers and prospects. We think for many businesses “Tell Your Story Online” is that strategy. Your real life customers ...
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Access for All #TNT
In today’s episode we’re talking about making your website accessible to all users. Did you know that 1 in 4 Americans have some type of disability? So making your website accessible to everyone will open up your products and services to more of your ...
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What Should I Say?
In today’s episode we’re talking about what you tell people. We often hear that you don't know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and ...
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Are You Talking to Me?
Knowing your ideal client is one of the marketing foundations that leads to better results. In today’s episode we’re talking about how to best reach your ideal customer. One way of identifying who this person is is to create a Buyer Persona, or a ...
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It’s All About the Experience
In today’s Tech News Tuesday episode we’re talking about online shopping, and how the pandemic has quickly accelerated the digital transformation of retail.
Links in this episode: How “Buy Online, Pick Up In-Store” Gives Retailers an ...
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Caption This!
In today’s Tech News Tuesday episode we’re talking about using captions on your Instagram videos. It's a new "captions sticker" feature for use with Instagram Stories and Reels. It's going to make it easier for users who are hard of hearing or deaf, ...
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