If local customers find you on Google, your Google Business Profile is doing more work than you might think. Google has rolled out a handful of updates recently that point in one direction: Google is putting more weight on profiles that look active, ...
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You Have to Own Your Point of View
For years, showing up online and sounding professional was enough. Most of your local competitors weren't publishing much of anything, so just being out there put you ahead. Polished was the differentiator.
That's no longer true. AI made polished, ...
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Your Video Lives or Dies in the First Three Seconds
People decide whether to keep watching a video almost instantly. Not after the intro, not after the value, not at the call to action. Within about three seconds. So the part most local businesses spend the least time on is actually the part doing all ...
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Why AI Fatigue Is Good for Local Businesses
Two things are happening on social media that don't seem related but actually are. People are scrolling less than they were a couple of years ago. They're muting, unfollowing, setting timers, and putting the phone in another room. And AI-generated ...
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AI Amplifies Clarity. And the Lack of It.
A lot of business owners are finally trying AI for marketing. They sit down, point AI at their website, a social post, or an email, and get back something fast, polished, and completely forgettable. Something that could belong to any plumber, any ...
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Don’t Panic About Google’s AI Search
Google announced a major shift to AI-powered Search, and a lot of business owners are wondering if they need to scrap their whole approach. You don't. The direction Google is moving has been happening for a while now, and the fundamentals of good SEO ...
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Does LinkedIn Know Who You Are?
LinkedIn isn't just looking at your latest post anymore. It's looking at the connection between your profile, your content, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, how you ...
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AI Isn’t Just Researching Anymore. It’s Buying.
AI shopping is moving from "help me research this" to "help me buy this." That doesn't mean people are turning AI loose with their credit card tomorrow. But when companies like Stripe and Shopify start building the payment and checkout systems for AI ...
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