Here’s a headline that might surprise you: according to a recent Nielsen report, YouTube has officially passed both Disney and Netflix in total TV viewing time. That’s right, more people are now watching YouTube on their TVs than some of the biggest ...
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How Shopping Habits Are Changing Across Generations
While Gen Z often gets the headlines, the truth is that shopping habits are shifting across all generations and businesses need to adjust to keep up.
A recent report shows that younger consumers are far more likely to buy directly from social ...
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AI-Generated Videos are Getting Shockingly Real
AI video technology is advancing at a pace that’s hard to believe.
At Google’s recent I/O event, they demonstrated AI-generated videos that create entire scenes — complete with visuals, dialogue, and audio — from just a text description. The ...
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What Local Businesses Need to Know to Stay Visible in AI Search
AI-powered search is changing how people find businesses online. Google AI Mode, AI Overviews, ChatGPT, Claude, and Gemini are becoming part of everyday search behavior. What does that mean for your marketing?
The Rise of AI in Search
Google’s ...
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Why Your Intros Are Killing Your Engagement
Today, we’re covering something we know a lot of you struggle with: getting people to stop scrolling and notice your content. You’ve only got about three seconds before someone moves past, so how do you grab attention quickly?
This is especially ...
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How Your Dog Can Build Trust and Boost Your Brand
If you’ve ever seen a cute dog or a cat reviewing products on social media while you are scrolling, you’re not alone. Today’s Tech News Tuesday is all about pet influencers — why they might be more trusted than human influencers, and how that can ...
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The Secret to Better Leads? Talk to Fewer People
Today we’re talking about something foundational to your marketing—knowing your audience. If you’ve ever felt pressured to market to everyone, here’s a reminder: not everyone is your customer.
Trying to speak to everyone means you end up speaking ...
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Why You Should Stop Chasing the Perfect Posting Time
One of the most common questions we hear from clients is: “When’s the best time to post on social media?”
It’s a fair question. After all, if you’re investing time and energy into creating content, you want it to be seen, engaged with, and ...
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