Today we’re talking about something foundational to your marketing—knowing your audience. If you’ve ever felt pressured to market to everyone, here’s a reminder: not everyone is your customer.
Trying to speak to everyone means you end up speaking to no one. We are bombarded with messages every day and we’ve all gotten very good at tuning out anything we think is not relevant to us. But when your website, content, and ads speak directly to the customers you actually want more of, your marketing becomes much clearer and more effective.
Determining Your Ideal Audience
How do you figure out who your ideal audience is? Start by looking at your current clients. Who do you love working with? Which ones bring in the most rev
It is just as important to figure out who is not your ideal customer.
It’s equally important to acknowledge who isn’t your ideal customer. This helps you avoid wasting precious time and energy marketing to people who are unlikely to buy.
One of our clients was getting many leads, but most weren’t the right fit. Once they clarified their ideal customer and tailored their messaging, they received fewer but far better leads. This meant higher conversions, increased revenue, and less wasted effort.
Another client doubled their website traffic and leads just by reorganizing their layout and clearly communicating what was most relevant to their ideal customer. Targeted messaging really works.
Questions to Get You Started
If you’re not sure how to start, try asking yourself some simple questions:
- What business do you want more of?
- Who are the right clients for this?
- What problems can I best solve for them?
- What might stop them from working with me?
Then speak directly to those concerns. Remember, you might attract customers outside your ideal group and that’s okay. The point is you don’t need to focus your limited time and resources marketing to those people.
Your Action Items
Here is how you can start using this today:
- Get clear on the type of customer you want more of.
- Review your current messaging and content to see if you are addressing their concerns.
- Start adjusting your messaging to better speak directly to them.
Knowing your audience isn’t just marketing — it’s a powerful growth strategy. Clearly defining who you want to reach makes your marketing simpler, more efficient, and more successful.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: Custom GPTs Available for All – Try Ours
Should I Email or Text My Audience?
Are You Confusing Your Audience?
Are You Losing B2B Buyers Before They Even Contact You?
