Your Business on the Web.
Integrate your online and real life business.
Local customers are looking online for the products and services you provide even if they intend to purchase them locally.
Consumer behavior has evolved to place greater emphasis on online presence when choosing local businesses. While traditional marketing methods such as referrals and networking are still effective, potential customers now typically conduct online research before making contact. However, many businesses struggle to manage their online presence, with outdated social media profiles, scattered reviews on various platforms, and limited knowledge of website analytics.
Small businesses often face challenges in creating and implementing effective marketing plans. In response to these challenges, Delos developed the Local Navigator marketing service. This service provides local businesses with an assessment of their current online presence and targeted recommendations on how to improve it. By leveraging their online presence, businesses can attract more clients, generate better leads, and increase revenue.
Local Navigator℠ Marketing Service
- Citations – Citations are mentions of your organization across the web. Citations from major data providers are a key component of the ranking algorithms of the major search engines and map-powered results on mobile devices and GPS systems.
- Website – Review of your website includes technical, search engine optimization (SEO), mobile, and usability factors. Items considered are speed, technical setup, seo visibility, proper domain directing, and site map submission.
- Analytics and Tools – Make sure your website is properly configured for monitoring tools that allow you track performance over time.
- Search Engine Visibility – Current keyword ranking, link profile, and content evaluation.
- Engagement – Review of social media and email marketing efforts for technical aspects and marketing effectiveness.
The audit includes a detailed written report and a one-hour consultation to go over findings and recommendations.
Your Business, on the Web℠
Your Business, on the Web℠ is a package of services for our small and medium business customers who need web and social media solutions.
- Website Design: Mobile web, WordPress, CMS, blogs, ecommerce
- Web Presence Strategy: Goals, planning, editorial calendars, managing the process
- SEO: Get found on the web
- Social Media Marketing: Google+, Facebook, LinkedIn, Twitter, YouTube, Pinterest
- Email Marketing: Email newsletters, lead conversion, promotions, customer surveys and events
- Custom Web Applications : Streamline your business processes and efficiently manage interactions
- Monitoring Your Results: Use available monitoring tools, like those in Google Analytics and Adwords, to determine effectiveness of your plan