Updated July 2022
Do you feel that you don’t have enough time to blog, be on social media and still do your traditional marketing efforts? You’re right! It’s time to take a more integrated approach to digital marketing for more effective ...
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Social Media Marketing
Who Owns Your Web Presence? What Businesses Need to Know
Updated June 20, 2022
I see a lot of confusion among business owners about the various components that make up a web presence. As real life business increasingly relies on an internet presence as well, it is important that business owners ...
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How to Find the Right Social Media Marketing Mix
Updated October 12, 2021
When Facebook and its family of apps, including Instagram and WhatsApp, were inaccessible for hours recently, it showed that a platform used by billions as a vital communications tool could halt the way businesses today ...
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Digital Marketing Success Drivers
Getting successful results from your digital marketing efforts requires a plan. Starting with a good plan will not only help you grow your business, but will save you time and effort in implementation.
We've created a plan you can adopt for your ...
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Time Saving Tips for Social Media and Digital Marketing
I recently gave a presentation for the Business Resource and Innovation Center of the Free Library of Philadelphia. They are a great resource for small businesses whether you are a startup or an established organization, and I am always happy to ...
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Time for Spring Cleaning. Does your Digital Presence Spark Joy?
Have you seen the Marie Kondo show or read her books? Her guide to decluttering and simplifying your life is hugely popular and has even led to a spike in donations at Goodwill and thrift stores nationwide. It's as much about deciding what to keep as ...
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Facebook Changes Link Sharing
* Updated November 2018 with recommended image sizes and eligibility for verifying Facebook link ownership
When you share a link on Facebook, it generally pulls in an image and a description from the page. If you wanted to change that description ...
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Fundraising on Facebook
Are you using Facebook to promote your non-profit organization? It can be a great way to tell your story online. Facebook has introduced a number of new tools that let you more easily raise funds on Facebook too. In this post, we'll take a look at ...
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