The web, social media, and the shift to mobile devices is transforming the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Too many small ...
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Social Media Marketing
Planning for Holiday Success
Are you taking advantage of the year-end promotional opportunities for small businesses and non-profit organizations that are now being promoted nationally?
For the holiday shopping season I’m sure you’ve heard of Black Friday and possibly even ...
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How to Do an Online Marketing Campaign
Everyone tells you the way to increase your business, membership or donations is online marketing, but how do you do it?
There are many components to effective digital marketing, but a basic element is the campaign. A digital marketing campaign is ...
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Visuals Have Won the Web
The data shows that visual content is much more effective on the web and social media in getting your message across than text. This is not something new. After all, variations on “a picture is worth a thousand words” have been in use for at least ...
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Use Video to Tell Your Story
We are watching a lot of video online. 188.2 million people in the US watched 52.4 billion online content videos in December 2013. The average American spent more than 19 hours watching online video. It’s not all funny cat videos or Netflix movies ...
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Why You Should Look at Video Marketing
Video marketing gets results, and we are watching a lot of video across all devices. Check out the infographic below to see some of the latest statistics, and use these tips to make online video work for your business.
3 Video Marketing ...
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5 Online Mistakes That Cost You Real Life Business
Today our real world lives are increasingly entwined with our digital lives. We share photos, keep in touch, schedule events, get news, research products, and get entertainment online. As consumers, we increasingly turn first online. We expect to ...
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Getting Started With Email Marketing
Are you still planning to send out an email newsletter to current and prospective customers someday or whenever you get around to it? According to a survey done at the end of last year, 91% of shoppers have gone into a store because of an online ...
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