We are watching a lot of video online. 188.2 million people in the US watched 52.4 billion online content videos in December 2013. The average American spent more than 19 hours watching online video. It’s not all funny cat videos or Netflix movies however. The Comscore report indicates video ads accounted for 40.2 percent of all videos viewed.
And the research is showing that video works. Video Marketing boosts click-through rates, engage audiences, and increase company sales.
Video boosts search engine optimization.
- Blog posts that include a video will attract 3 times as many links than a plain text post.
- In universal search results, videos have a 41% higher click-through rate than those results with plain text.
Video engages the audience.
- Video promotion is 6 times more effective than print and direct mail.
- In fact, viewers retain 95% of the information viewed as opposed to only 10% of what they read in text.
Using video on landing pages can increase conversion rates by 86%.
Shoeline.com experienced a 44% increase in onlines sales conversions by using videos to showcase their products.
What types of video can you do?
Video is a great way to tell your story online. Think beyond the traditional video ad or a talking head though. Here are six types of video you can use in your business.
Seen as more personal and genuine when compared to traditional ads, a video profile introduces personality and a face to you, your company, and your products and services.
By using existing customers to communicate real experiences, video testimonials are perceived as genuine, believable and more authentic than their written counterparts. Video testimonials are widely used throughout the sales cycle to raise awareness, generate interest, instill confidence and convert visitors into customers.
These videos are a great way to show customers how to get the most out of your product. How-to videos not only help your customer service efforts, but at the same time establish your credibility and authority with new prospects.
You give a great demonstration of your product and its benefits in person, but you only reach that person at that moment. Let the video show potential customers what they will get by dealing with your organization.
Behind the Scenes
Behind the scenes videos give you a chance to really show the personality of your company to customers. For the most part, people buy experiences more than products so knowing how your product is made, the great team behind your company, and what makes what you do different is another way of establishing trust and a connection with your customers.
Photo Slideshow with Music
Is producing video too intimidating right now? Did you know that you can create photo slideshows with music easily right in YouTube? This can be a great way to highlight an event, a tour, or your product details.
Let us help you get started in video marketing today!