Do you feel that you don’t have enough time to blog, be on social media and still do your traditional marketing efforts? You’re right! It’s time to take a more integrated approach to digital marketing for more effective results from both your online ...
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Do You Have the Perfect Pitch? What’s Your Story?
Earlier this month we hosted a webinar with guest speaker Anu Anand, CEO of Inner Springboard, on telling your story online. We discussed creating a perfect pitch - a story of why someone should work with you, and how this story needs to extend to ...
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Get Ready for Small Business Saturday
UPDATED notes for 2016: Small Business Saturday is November 26, 2016. The ShopSmall.com has some resources for community groups to plan events but as of September 29 they do not have a place for individual businesses to sign up. You should still ...
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What Do I Write About on My Website?
The internet has changed the way businesses and consumers make purchasing decisions. Think about your last few buying decisions. Recent studies have found that 94% of business buyers do online research, and consumers consult more than 10 sources ...
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Get Started On Your Digital Marketing Strategy
The web, social media, and the shift to mobile devices is transforming the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Too many small ...
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How to Do an Online Marketing Campaign
Everyone tells you the way to increase your business, membership or donations is online marketing, but how do you do it?
There are many components to effective digital marketing, but a basic element is the campaign. A digital marketing campaign is ...
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Build Your List, Build Your Business
Keeping in touch with your current customers and prospects is one of the best ways to grow your business, and email is how they want to hear from you.
Your Customers and Prospects are in Their Inbox Every Day
Did you know that email is the ...
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Visuals Have Won the Web
The data shows that visual content is much more effective on the web and social media in getting your message across than text. This is not something new. After all, variations on “a picture is worth a thousand words” have been in use for at least ...
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