Smartphones have changed the way we live our daily lives
Shopping, researching products, searching for local information, getting directions, email, social media, video, and photos are some of the things we use our phones for each day. It seems a stretch to still call them phones since we use them for traditional phone calls only about 3% of the time.
As businesses, we must adapt our marketing and customer experience to how our customers are using this technology. Over 80% of smartphone users say the phone never leaves their side, and more than 60% of all Americans 12 and older now have them.
Why does mobile matter to your business?
More internet use now happens on mobile devices than on desktop computers
We’ve seen the share of mobile website traffic for our local customers’ websites growing very rapidly over the past two years. When users visit a site that does not work well on mobile, they move on to a competitor’s site. Google also recently added mobile readiness as a factor in your site’s search ranking. Have you looked at your website on a phone? If you haven’t already done so, make your website mobile-responsive. This means that it automatically adjusts to the screen size of the user’s device.
More emails are opened on mobile devices than on desktop computers
One of the best ways to reach your customers and prospects is to be where they are, and for most people, this is their inbox. Make sure you are getting email addresses from your customers and prospects. Social media is great for getting the word out, but nothing beats a direct connection. According to the Direct Marketing Association, 66% of consumers have made a purchase as a result of an email marketing message. Make your emails short, to the point, and formatted for mobile devices. Let us show you how to get started today!
The customer experience counts
Are you still sending paper forms or making people call when you’re in the office to get information? What does doing business with you look like from the customer perspective? How does that compare to one-click ordering from Amazon, getting a ride from Uber, or paying with your phone at Starbucks? This year is the time to take a look at how you can use mobile technology to improve your customer’s experience.
To remain competitive, you must consider mobile to be an integral part of your marketing strategy and customer experience. Consumers are insisting that information be at their fingertips. The good news is that these changes can help you operate more efficiently and profitably too.