Do you ever feel like creating content for LinkedIn is just another overwhelming task on your already packed to-do list? Today we’re sharing quick, realistic tips straight from LinkedIn on creating posts people actually want to read and interact with. LinkedIn shared some simple, doable tips on creating engaging posts. And the best part? It doesn’t have to be perfect.
Create a Strong Hook
Imagine your audience mindlessly scrolling past dozens of posts. To capture their attention, your opening line must demand a pause. Keep your message clear and simple.
One thing we see all the time when our clients first start posting is spending forever trying to get it just right! Well, it turns out, authenticity beats perfection every time.
Your audience wants to hear from you, not a polished corporate message.
Your audience wants to hear from you, not a polished corporate message. Share a personal story or your genuine take on things—that’s what starts conversations.
Don’t be afraid to show your personality. Mix in photos, videos, or even a quick poll to keep things interesting. It’s all about giving people easy ways to engage with you.
We’ll Say It Again: Consistency is Key
Consistency matters, but let’s be realistic, you’re busy! Aim to post a couple of times a week at first. That is enough to keep you visible without stressing you out.
Consistency builds traction. Don’t forget to invite interaction along the way. Instead of simply pushing out information, engage your audience by asking them questions or encouraging them to share their thoughts in the comments. Remember, social media is meant to be a conversation, not just a one-way broadcast.
Invite interaction from your audience along the way.
Show Up on Video — It’s What Your Audience Wants
Speaking of interaction, video is huge on LinkedIn right now. And before you start to panic, don’t worry — we’re not talking about professionally produced videos. What’s working best are short, casual clips you shoot right from your phone. These kinds of authentic videos build trust quickly and make a big impact.
Here’s a good tip: keep your videos short and sweet — think 60 to 90 seconds. And don’t forget to add captions! Most people scroll LinkedIn with the sound off, so captions are key to getting your message across. Also, make sure you upload your video directly to LinkedIn rather than sharing a link from another platform. Native video performs much better in the algorithm and will help you get more eyes on your content.
Native video performs much better in the algorithm.
The good news? Just because you post it on LinkedIn doesn’t mean you can’t reuse that same video elsewhere. Repurpose it across your other platforms to get even more reach. And don’t be afraid to get personal. Share your wins, your challenges, and the everyday moments behind the scenes. That’s what really helps people feel connected to you.
Finally, once you hit “post,” don’t just disappear. Stick around for a little while to respond to comments and keep the conversation going — that’s how real connections are built.
Your Key Takeaways
- Start with a strong hook.
- Share something real or personal.
- Try posting a short, casual video.
Remember, you’re not alone in this. We’re here to help you cut through the overwhelm and get results. Reach out with any questions. We’d love to chat!
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Links in this episode: Discover the key elements of a well-crafted post
Formats, strategies and tips for creation
Is it Time to Level Up Your LinkedIn?
