In today’s Tech News Tuesday episode, we’re talking about video on the LinkedIn platform. LinkedIn has embraced the short-form video content trend, and here’s what you need to know.
LinkedIn isn’t just for job searches and networking anymore.
LinkedIn isn’t just for job searches and networking anymore. It’s really stepping up its game, especially with the addition of short-form video features. More creators are turning to LinkedIn for video content, and Microsoft reported that video uploads are up 34% compared to last year.
Short-form Video on LinkedIn
Short-form video is the fastest-growing type of content on the platform. It’s a smart move for LinkedIn to add a video feed, making it a go-to place for creators whose audience might not be spending time on platforms like TikTok and Instagram. The professional focus of LinkedIn means that creators are seeing deeper engagement and more meaningful conversations in the comments.
It’s not just about posting content — it’s about the quality of interactions you’re getting.
It’s not just about posting content — it’s about the quality of interactions you’re getting. The comments on LinkedIn tend to be more thoughtful, and if you are trying to reach a B2B audience, it’s smart to start trying some short form video content as the LinkedIn algorithm favors this now.
Company Page Commenting
LinkedIn is also making some big changes to company pages. There’s a new interface, and now brands can comment on posts using their company page, which increases their visibility and helps build relationships. LinkedIn is making it easier than ever for businesses to get involved in conversations and connect with their audience.
No platform update would be complete without some AI features! There are now AI tools for post drafting, allowing you to create content faster and more effectively. With LinkedIn newsletters now available for company pages, it’s a great way to share thought leadership content and keep your followers informed on industry trends.
If you’re looking to grow your presence on LinkedIn, now is the time to start experimenting with these features. Whether it’s video, newsletters, or using the new engagement tools, there’s so much potential here for both individuals and businesses.
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Links in this episode: How LinkedIn became influencers’ hot new video platform
