In this week’s Tech News Tuesday episode, we’re talking about how to make your LinkedIn profile stand out and get found. It’s been a while since we last talked about best practices for LinkedIn, and there are a few new things you’ll want to know about.
LinkedIn is not just a platform for job seekers, it can also be used by small business owners to attract new clients and customers.
Remember, that as a business owner, LinkedIn is not your resume. Edit your profile so that it is geared towards the business and clients you want to attract. And don’t forget to use the language your audience uses as LinkedIn is good for SEO both on and off the LinkedIn platform.
LinkedIn is not your resume. Edit your profile for the business and audience you want to attract. Use SEO keywords and phrases your audience uses throughout your profile.
Create a Compelling Headline
You’ll optimize your LinkedIn profile in search similar to how you optimize the content on your website. The most important and visible piece of information is your headline. The headline is the line of text directly below your name on your profile. In 120 characters you have the opportunity to let your audience know what your business is and who you serve. This should not be just a generic job title like “director” or a catchy slogan like “fixes all problems.” This can leave your audience confused about what you do and for who. Your headline is a great place for your value proposition!
For best results, create a compelling headline, use keywords throughout your profile, and engage with your audience.
Use Keywords Throughout Your Profile
Keywords don’t just help you in the headline section of your profile, use them throughout your profile! Your audience is looking for keywords and phrases that resonate with them and their pain points. Your About, Experience, and Skills sections are all places to add keywords and phrases.
Don’t Just Tell Your Audience What You Do, Show Them
LinkedIn videos are a compelling way to not just tell your audience what you do, but show them! Include a call to action right in your videos, so that it functions like a landing page, driving conversions right within LinkedIn.
Strategies to Get More Followers
Like many businesses, you are probably wondering how you can gain a better following on LinkedIn. There are a couple strategies you can use to achieve this. One way is to encourage your employees to engage with your business and share your content. You can also ask some of your customers or your fans to help with this.
You’ll also want to stay engaged! Social media is social and people appreciate when you respond to comments and engage with their posts.
To get more followers on LinkedIn, it is important to stay engaged, be consistent, and publish relevant content that demonstrates expertise and builds credibility.
You know you’re an expert in your field, but your audience may not. Publish relevant tips, information, and insights about your industry. This helps build your credibility and demonstrates your company’s leadership.
And importantly, be consistent! Consistency builds traction!
LinkedIn Scheduled Posts are Here
LinkedIn is making it easier than ever to stay consistent, now you can schedule posts up to three months in advance right within the LInkedIn platform. No more need for a separate app.
If your audience uses LinkedIn, make sure you are making the most of this platform. Repurpose the content you are already creating internally and for the rest of your online presence.
Links in this episode: LinkedIn Pages: Our Latest and Greatest Features
15 Tips for Attracting Followers to Your LinkedIn Page in 2023
LinkedIn SEO guide: Optimizing your profile for more connections, better leads