If you think of LinkedIn as just a place for resumes and job hunting, it’s time to rethink. New research shows that LinkedIn is quickly becoming the go-to platform for business owners and professionals looking to expand their online presence and grow their influence. And it’s not just for networking—it’s shaping up to be a powerful marketing tool.
LinkedIn isn’t just about connecting colleagues anymore — it’s evolving into a hub for business insights, professional growth, and even influencer-style engagement.
According to a study by Billion Dollar Boy, 60% of users in their survey plan to increase their activity on LinkedIn in the next year. Why? Because LinkedIn isn’t just about connecting with colleagues anymore; it’s evolving into a hub for business insights, professional growth, and even influencer-style engagement. The platform’s unique focus on B2B relationships and decision-makers is driving real results for those who use it strategically.
LinkedIn for Business-to-Business
The research shows that 42% of users find their professional content on LinkedIn performs just as well, if not better, than traditional consumer-focused content on other platforms. It’s a game-changer for those of you running a business or providing professional services. LinkedIn offers something other platforms don’t — a professional audience that’s actively looking for valuable insights, not just entertainment.
LinkedIn’s business-to-business content isn’t just engaging; it’s converting.
The same study highlighted that LinkedIn’s business-to-business content isn’t just engaging; it’s converting. A third of the participants reported stronger conversion rates on LinkedIn compared to other platforms. That means more leads, more opportunities, and potentially more revenue.
Access New Audiences
Another big draw is the access to new audiences. Around 26% of users say they’ve reached people they couldn’t find elsewhere. For small business owners, this is huge. LinkedIn allows you to build authority in your industry and connect directly with decision-makers—people who have the power to drive your business forward.
LinkedIn users are more open to seeing business branded content.
LinkedIn users are increasingly open to seeing more content from businesses. In fact, 58% of users said they welcome more branded content, particularly in the U.S., where that number jumps to 62%. And if you’re targeting the 25-34 age group, this is where they’re paying attention.
So, what does this mean for you? If you’re not already active on LinkedIn, now’s the time to get started. Post regularly, share your expertise, and don’t be afraid to show a bit of personality. Remember, people want to do business with those they trust. By providing valuable, relatable content, you can position yourself as an industry leader and build stronger connections with your audience.
If you’re already on LinkedIn but just scratching the surface, think about ways to optimize your presence. Experiment with different types of posts, from articles to videos, and take advantage of features like LinkedIn Live or newsletters to reach even more people.
LinkedIn is proving to be a platform that’s not only about networking but also about growth and influence. Whether you’re looking to generate leads, build authority, or simply engage with a professional audience, it’s worth considering how you can make LinkedIn work for your business in 2025 and beyond.
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Links in this episode: The Professional Platform Shift: Why 3 In 5 Content Creators Are Betting Big On LinkedIn In 2025
