If you’ve ever hesitated to try out new content on Instagram because you weren’t sure how your followers would react, today’s Tech News Tuesday is for you. Instagram just rolled out Trial Reels, a new feature that lets you test content without the stress.
Instagram’s New Trial Reels Feature
Instagram has introduced a new feature called Trial Reels, offering a valuable way for creators and businesses to test content with non-followers before deciding to share it more broadly.
Test new content with non-followers before sharing it out more broadly.
Trial Reels allow you to share video content exclusively with non-followers. If you are experimenting with a new format, topic, or creative approach, you can first gauge how it performs outside of your existing audience. Your followers will not see the Trial Reel unless you choose to make it public on your profile later. Until then, it remains separate from your main feed and profile, giving you more control over your content strategy. It’s perfect for testing out content like behind-the-scenes clips, customer stories, or new service highlights.
If a Trial Reel performs well— generating strong engagement from non-followers — you have the option to share it with your full audience. If it underperforms, you can adjust your approach without impacting your feed’s consistency or overall engagement.
This takes away the guesswork and helps you understand what content really resonates. You can be more strategic, knowing what grabs attention before you push it out to your main feed and followers.
Only show content to non-followers? The big bonus here is that this is also a way to reach new followers – without running ads!
Big bonus: this is a great way to reach new followers without running ads.
Remember, consistently sharing valuable content helps build trust with your ideal customers. Trial Reels is a smart tool to help you test creative ideas and expand your reach without compromising your established brand voice.
Your Action Items
How can you implement this in your current business marketing strategy?
- Think of a couple of new video content ideas you can try.
- Create and publish them as trial reels.
- See what resonates and then share with your followers.
You’ve got this! And we’re here to help if you have questions or need guidance along the way.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: Trial reels: Try content with non-followers first to see what performs best
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