In today’s episode we’re talking about your online presence and the use of stories to build trust to build relationships with customers and prospects. We think for many businesses “Tell Your Story Online” is that strategy. Your real life customers ...
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In today’s episode we’re talking about making your website accessible to all users. Did you know that 1 in 4 Americans have some type of disability? So making your website accessible to everyone will open up your products and services to more of your ...
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In today’s episode we’re talking about what you tell people. We often hear that you don't know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and ...
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Knowing your ideal client is one of the marketing foundations that leads to better results. In today’s episode we’re talking about how to best reach your ideal customer. One way of identifying who this person is is to create a Buyer Persona, or a ...
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In today’s Tech News Tuesday episode we’re talking about online shopping, and how the pandemic has quickly accelerated the digital transformation of retail. Links in this episode: How “Buy Online, Pick Up In-Store” Gives Retailers an ...
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In today’s Tech News Tuesday episode we’re talking about using captions on your Instagram videos. It's a new "captions sticker" feature for use with Instagram Stories and Reels. It's going to make it easier for users who are hard of hearing or deaf, ...
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In today’s episode we’re talking about your website, and specifically how duplicate web content on your site affects you in search. Google algorithms will sometimes ignore duplicated content altogether or may show only one version in search results. ...
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In today’s Tech News Tuesday episode we’re talking about different ways to advertise on YouTube. Like Facebook or Google Ads, targeting the right people is key, and you need to make sure that your message is relevant, and since YouTube is the second ...
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