In today’s episode we’re talking about what you tell people. We often hear that you don’t know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great content ideas.
Links in this episode: What Do I Write About On My Website?
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’re talking about what you tell people. So often we hear that you don’t know what to say, what do you put on my website, social media, or my email marketing?
But, you know stuff! Every day when you meet with customers you tell them things. All you have to do is tell them online in a conversational tone that shows who you are and what you know. Your company’s story, a personal story, or a product’s story helps build a relationship with you and your business.
Bob: That’s right, Donna. You have stories to share that will help your customers and prospects solve their problems and give them a reason to work with you. Providing relevant and useful information online gives your current and potential customers a great experience. Let’s talk about some of the content ideas.
Donna: Sure Bob, sometimes hearing what others are doing is going to spark an idea for you. So let’s start with an easy one. Photo galleries – Sharing pictures on your website is a great way to engage your customers and prospects. Instead of describing your product or service in words, take a series of pictures to convey your areas of expertise. We all love pictures.
Another great idea is “How To” posts and videos. You’re solving their problem or answering their question in a quick and easy manner. When we need to figure out how to do something, the first thing we do is look up, “How do I do this?” So answer that.
Everyone loves a good story and a case study is a good way to tell one. Use these to tell how you solved a problem using one of your products or service and make it relatable to your ideal customer.
Bob: Those are good ideas. How about this one: Answer your customer’s questions. You get the same questions asked over and over again by multiple customers, and these real life questions and concerns of your customers and prospects are a great source of ideas for content for your website.
Also, write about interesting facts that people may not know about your business or your industry. For example, the history behind your business or how you came up with the logo or your company name.
Donna: You can also write about a charity or cause that you support. This highlights that cause, and it also shows your support for the community. This is great content that shows who you are and what you value.
And sometimes the best ideas can come from your customers. Hold a contest and ask for product tips, photos of the product in action, or creative uses for your product. Publicize this contest and highlight the best responses as later posts to your website.
Bob: That’s fun! And you can even write about your team. It humanizes your business and helps build relationships. Recognizing your employees’ achievements also makes them feel valued.
Donna: So add more content to your website. Each piece of content you create doesn’t have to be an in-depth article, but you should try to make your posts at least 300 words if you want better search engine visibility.
Also consider updating older articles with more timely information. Relevant, interesting, and to-the-point content is valuable.
Creating content on a regular basis is a great way to tell your story online and give your customers a great experience! Don’t forget to repurpose what you create across multiple channels – on social media, to your email list, on YouTube or as a podcast.
Bob: That’s it for today’s episode. You can find a link to our blog on this topic and a transcript of today’s podcast, at DelosInc.com/192. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.