In today’s Tech News Tuesday episode we’re talking about different ways to advertise on YouTube. Like Facebook or Google Ads, targeting the right people is key, and you need to make sure that your message is relevant, and since YouTube is the second most popular search engine, it may be a good option for you to advertise your business.
Links in this episode: The Complete Guide to YouTube Ads for Marketers
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’re talking about advertising on YouTube. You may be doing Facebook or Google Ads, but YouTube can be another good option.
Bob: Like all advertising, you want to make sure you are targeting the right people and that your message is relevant. With YouTube advertising you have a few different options on where and how your ad will be placed.
Donna: Skippable in-stream video ads play before or during a video. Their defining feature is that viewers can choose to skip them after the first five seconds. As an advertiser, you only pay when viewers choose to keep watching past those first five seconds.
Bob: Yeah I can’t wait to skip those, like 76% of the people do. So some advertisers choose to run non-skippable in-stream video ads that don’t have a skip button at all. You pay more, but you should be confident that your ad is strong enough to hold your audience’s attention for the full video ad.
Donna: True Bob, you don’t want that to backfire on you. YouTube is the number two search engine behind Google, so another type of ads are Discovery ads. They show up alongside organic video search results. If your video looks more relevant than the organic results, people will choose to watch it. These Discovery ads include three lines of text along with a thumbnail of your video. When interested people click on the ad, they’re sent through to your video page or YouTube channel.
Bob: If you are not creating video ads, you have options as well. Display ads appear on the right-hand sidebar, and include an image and text, alongside a call to action with a link to your website. There’s also in-video overlay ads, those text lines that appear to be floating on top of video, in monetized YouTube channels.
Donna: You’ll need a Google Ads account in order to create YouTube Ad Campaigns. You enter your budget and select where your ads will show up. You can target your audience by demographics and interests on topics and also by using the right keywords. So the better you can target your audience, the higher your ROI will be.
YouTube has vast reach and can be a valuable platform to highlight your business. Like all advertising, you should have a solid target audience, call to action, and understanding of the value a customer has to your business. That way you can determine if the investment has a good return.
Bob: That’s it for today’s episode. You can find a link to a couple helpful articles on this topic and a transcript of today’s podcast, at DelosInc.com/187.
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