In today’s episode we’re talking about your online presence and the use of stories to build trust to build relationships with customers and prospects. We think for many businesses “Tell Your Story Online” is that strategy. Your real life customers expect to find you online; make sure they know your story, so you can gain trust with them before they even contact you.
Links in this episode: How to Create an Authentic Brand Story that Actually Improves Trust
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday episode we’re talking about your online presence and the use of stories to build trust. We think for many businesses “Tell Your Story Online” is that strategy. It’s all about building relationships with your customers and prospects.
Bob: That’s right, Donna. When you meet someone in person and they ask what you do, what do you tell them? And when they visit your website or one of your social media profiles, what do they learn about you? Remember, people do business with people and you want to be relatable to your audience.
Donna: True. And when you think about this audience, what are their needs? What are they looking for? How do you solve their problem? Telling relatable stories is one way of building trust with you.
As business buyers and consumers have access to more information, now they go through much of the buying process before they ever even talk to you. It used to be that salespeople controlled the information and flow of the sale. But a number of studies indicate that today, your prospects are 50 to 90% through the buying process before they even contact you. You want to use your digital presence to build know, like, and trust with you so that you are the one they contact.
Bob: It’s also true that people buy experiences. They want to know the story behind you, your products and services, not just the features. Tell your story in such a way that it tells your customers that “we relate to you, we understand you, we are like you.”
Donna: Your story is not the same as your product information however. However, every story you tell should have a beginning, a middle, and an end, and here’s a quick formula you can use. In the beginning, explain the problem that you set out to solve. The middle of the story describes how you solved it, and your story ends with success. This is where you get excited about the success that you achieved for your customer.
In our constantly connected world, the line between real life and online life is blurring and disintegrating. The Internet is just another piece of everyday life. Your real life customers expect to find you online; make sure they know your story, so you can build trust with them before they even contact you.
Bob: That’s it for today’s episode. You can find a link to a couple helpful articles on this topic and a transcript of today’s podcast, at DelosInc.com/194.
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