Transcript
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I'm Bob Clark.Donna: And I'm Donna Botti. We’re with Delos Inc and we make the web work for ...
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Can Your Local Customers Find You?
When you search on Google, you probably type in things like “pizza near me” and a list of national chains and local pizza places pop up. Did you know 46% of all Google searches are looking for local information, and more importantly, 97% of search ...
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Make it Easy!
People have a short attention span, especially online. How can you create content that’s easier for your audience to digest? In today's podcast episode we reviewed a number of ways that you can make your content easier for your audience to consume. ...
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Get to the Point!
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I'm Bob Clark.Donna: And I'm Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s ...
[Read more]
Search + Shopping = Sales
Google has done some research on how consumers use search on Google and YouTube to browse, research, and buy. Which we do more than a billion times a day! People turn to Google to discover and shop for what they care about. The challenge for you is ...
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Can Google Write Your Copy?
A good short summary of your content helps people decide if it is for them. These summaries can be used as meta descriptions and for social media. Now Google wants to write them for you. If you use Gmail or messages, you may already be familiar with ...
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Your Video Story
We’ve mentioned many times before that all the major platforms are prioritizing video content, but what makes a compelling video? The best videos tell a story!
Tell Your Story
Your customer is a hero. Using the hero's journey framework can work ...
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Get the Experience Right
When creating content, it's also important to consider the experience that people have when consuming it. How easy is it to find what they need when they need it? What should they do next?
Consider the Buyer’s Journey
Consider the Experience of ...
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