Here are the #TNT tips you may have missed during January 2020. Subscribe so you don’t miss any tips!
SEE THE TRENDS IN 2020!
Trends are not just for fashion, digital marketing has trends as well. We’ve said it before and we’ll say it again, it’s time to start using more video to give your audience a better experience. And an experience is what they are looking for, not a sales pitch.
Your audience is becoming more comfortable with using chatbots to get information and complete transactions. It’s the new year and as you make your marketing plans for 2020, here are a few trends to consider.
At its core, digital marketing is about telling your story online. What experience are you giving your target audience?
WHAT ARE PEOPLE PINNING?
Pinterest often gets overshadowed by social media powerhouses like Instagram and Facebook, but with over 320 million users it is not something that should be overlooked. Pinterest drives a lot of traffic for selected industries and can give you insights into what is trending with consumers.
Pinterest recently announced that it is adding a new tool to provide an overview of the top U.S. search terms over the past 12 months. Similar to Google search trends, Pinterest search trends helps provide insight into what your target audience is looking for and what keywords will help get you found.
Knowing what’s important to your audience helps you hone your marketing messages.
CHOOSE YOUR OWN ADS
Pandora is experimenting with a new type of ad that let’s you respond to questions posed by the advertiser.
As we get more comfortable talking with voice assistants like OK Google, Alexa or Siri, it’s not surprising that advertisers are looking to make ads interactive too. Pandora’s experiment show they are doing it in an entertaining, fun way too.
If you created a fun interactive voice ad, what would you say?
SEO FOR YOUR VIDEO
Did you know that YouTube is the number two overall search engine, right behind Google?
Your YouTube videos have the potential to rank the same as your website does in search. Consider who your audience is, what they’re searching for, and how your content answers their questions. The right title, description and tags can help you get found.
Make the most of the videos you create!