We’ve all seen those bland social posts that just don’t get any engagement. But what makes the difference between an average post and one that really sparks interaction? In today’s Tech News Tuesday episode, we’re talking about social media posts and how to keep them from being boring. Specifically, we’ll be focusing on LinkedIn, but also touching on other platforms as well.
Understand Your Audience’s Pain Points
Most LinkedIn creators know their target audience’s general issues, but the key is to be specific. Instead of generic advice, address the exact problems people are facing and why their current strategies aren’t working.
The best performing posts address your audience’s real issues with practical solutions.
The difference between an average LinkedIn post and a top-performing one often comes down to understanding your audience and their concerns deeply. You need to know the specific problems they face and why their current strategies aren’t working. When you nail this, you’ll never run out of content ideas because you’re addressing real issues with practical solutions.
To find these deeper pain points, you should talk to your audience. Start listening for the language they use, and the questions and objections you get as you talk to prospects and customers. Keep a running list of these topics to add to your content calendar.
Present your solutions in interesting and informative ways.
Once you have your topics, you need to package your content effectively. Your post should detail the problem you are solving and the solution. A few of the ways you can present this information are case studies, research-backed data, your own experience, or by expressing a contrarian opinion.
Stop the Scroll and Capture Their Attention
Your post needs an eye-catching hook and a compelling visual. The first line of your post should create a curiosity gap, making people want to click “See More.” And don’t forget visuals – images, graphics, and videos can significantly boost engagement.
Your post needs an eye-catching hook and a compelling visual.
Visuals are crucial, but don’t forget about hashtags and emojis. Using two to five relevant hashtags can increase the discoverability of your posts. Look for popular hashtags with tools or by observing what others are using. You can use them to identify content, brands, themes, trends, and campaigns. They’re immediately searchable on social media as soon as you publish, so they can help make your post more discoverable and pull your brand into trending topics.
Special characters and emojis can add interest, attract the eye, and make your brand more relatable. Recent data shows that adding emojis can significantly increase audience engagement, but use them sparingly and purposefully.
Special characters and emojis add interest and make your brand more relatable, but use them sparingly and purposefully.
Foster Genuine Interactions
And speaking of engagement, always encourage comments. Start or end your posts with a call to action that invites your audience to share their opinions or experiences. This can increase the visibility of your posts and foster genuine interactions.
Track Your Performance
Lastly, it’s crucial to use analytics to track your post performance. Look at your top-performing posts and dig into what made them successful – consider the topic, the hook, the structure, and the style. Use these insights to refine and enhance your future content strategy.
Are you stuck on what you should be posting to LinkedIn and other social media platforms?
We’ve got you covered with our guide:
Do you prefer to listen in? Here’s our podcast:
Links in this episode:
How To Write a LinkedIn Post That Sparks Engagement
Create engaging and effective social media content
How To Find The Right Social Media Marketing Mix
