In today’s episode we’re talking about ideas for content. We often hear from our customers that they don’t know what to say, they don’t know what goes on their website, on social media, or in their email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great ideas for your digital marketing presence.
Links in this episode: What Do I Write About On My Website?
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’ve got some content ideas for you. We hear people say a lot, “I don’t know what to put on my website,” “I don’t have anything for social media,” or “What in the world should I say to people in my email marketing?”
Well guess what? You know stuff! Every day when you meet with customers, you tell them things. All you have to do is tell them online in a conversational tone that shows who you are and what you know. It’s your company’s story, a personal story, or a product’s story that helps you build a relationship with your audience.
Bob: That’s right Donna. You have stories to share that will help your customers and prospects solve problems and give them a great reason to work with you. Customers have a great experience when you provide relevant and useful information to them online. Let’s talk about some content ideas.
Donna: Sure Bob. Sometimes hearing what others are doing is going to spark an idea for you so let’s start with a really easy one. Photo galleries, we all love pictures. Sharing pictures on your website with some great captions is a great way to engage your customers and prospects. Instead of describing your product or service in words, just take a series of pictures to convey your areas of expertise.
Bob: Another great idea is “How To Do It” posts and unboxing videos. You’re solving their problem or answering their questions in a quick and easy manner. When we need to figure out how to do something, the first thing we do is look up, “How do I do this?” When we see something we want to buy, we watch videos about it.
Donna: And everyone loves a good story and a case study is a good way to tell one. Use these to tell how you solved a problem using one of your products or services and make it relatable to your ideal customer.
Bob: Here’s a good one. Write about interesting facts that people may not know about your business or your industry. For example, the history behind your business or how you came up with the logo, or maybe even the company name.
Donna: And here’s one of the most important ones – it’s also going to save you time and help get you found in search. Answer your customer’s questions. You get the same questions asked of you over and over again by multiple customers, and these real life questions and concerns are a great source of ideas for content for your website because this is what people are searching for.
Bob: Sometimes the best content ideas come from your customer’s questions. Another way to get them involved is to hold a contest and ask for product tips, or photos of the product in action, or the most creative uses for your products. You’ll publicize the contest and highlight the best responses as later posts for your website.
Donna: That can be really fun, and you can also write about your team. It humanizes your business, and helps build relationships. Recognizing your employee’s achievements also makes them feel valued.
Bob: You have lots of content that you can add to your website. And what you’re creating doesn’t have to be an in-depth article, but you should try to make your posts at least 300 words if you want better search engine visibility. Also consider updating older blogs with more timely information.
Donna: The idea is to think about things that you’re already doing in your business, and create relevant, interesting, and to-the-point content because it will be valuable for your audience. Creating content on a regular basis is a great way to tell your story online and give your customers a great experience! And don’t forget to repurpose what you create. Use your content across multiple channels – on social media, on your website, and your email list, on YouTube, or as a podcast.
Bob: That’s it for today’s episode. You can find a link to the Delos blog on this topic and a transcript of today’s podcast, at DelosInc.com/210.
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