Good news: email marketing is not only alive, it's thriving. According to recent studies, email sends are up nearly 24%, and more importantly, engagement is up over 50% compared to last year. Despite all the attention on social media, email ...
[Read more]

For many business owners, LinkedIn has long been seen as a platform for job seekers and corporate recruiters. But, that’s changing fast! Today, LinkedIn is evolving into a creator platform where people share insights, build communities, and form ...
[Read more]

If your business offers subscriptions, memberships, or recurring billing, you need to be aware of the FTC’s new Negative Option Rule which is set to go into effect July 14, 2025. While it may sound complicated, the goal is simple: make it easy for ...
[Read more]

Here’s a headline that might surprise you: according to a recent Nielsen report, YouTube has officially passed both Disney and Netflix in total TV viewing time. That’s right, more people are now watching YouTube on their TVs than some of the biggest ...
[Read more]

While Gen Z often gets the headlines, the truth is that shopping habits are shifting across all generations and businesses need to adjust to keep up. A recent report shows that younger consumers are far more likely to buy directly from social ...
[Read more]

AI video technology is advancing at a pace that’s hard to believe. At Google’s recent I/O event, they demonstrated AI-generated videos that create entire scenes — complete with visuals, dialogue, and audio — from just a text description. The ...
[Read more]

AI-powered search is changing how people find businesses online. Google AI Mode, AI Overviews, ChatGPT, Claude, and Gemini are becoming part of everyday search behavior. What does that mean for your marketing? The Rise of AI in Search Google’s ...
[Read more]