Your email subject line and preheader have always been key for getting your emails opened. But now Gmail and Apple Mail are changing the game by using AI to create summaries of your messages, and that means the first few lines of your email just got ...
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3 Quick Image Block Hacks
https://youtu.be/aWj9FHrsxQo
Having images on your website is a way to let your audience know exactly who you are and what your message is through quick snapshots. Adding images is also a way to draw people in and pay attention to what you have to ...
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Using AI for Content Without Losing Your Ranking
There’s been a lot of confusion lately about whether using AI tools to create content will hurt your Google rankings. Some people worry that Google penalizes anything written by AI. A recent study from Ahrefs tells a different story: many top-ranking ...
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What Are People Near You Really Searching For?
If you’ve ever tried to figure out what people in your community are typing into Google, you know how frustrating it can be. Until now, most tools, including Google’s own Keyword Planner, only showed data at a national level. That’s fine if you sell ...
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Deleting Old Form Entries
Did you know that when someone submits a form on your website that the information is normally stored there in addition to the email notification you receive? It’s a good idea to periodically delete old entries that you no longer need. That way you ...
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Stop Posting Random Photos on Instagram
Instagram Is Focused on Engagement
The current algorithm rewards content that people want to:
Likes still matter, but shares, saves, and conversations drive your reach even further.
What Kind of Content Should You Post?
A simple content ...
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Pinterest Is Becoming a Search Engine for Buyers
When many people think of Pinterest, they picture recipes, wedding ideas, or craft projects. But Pinterest has evolved, and for some businesses it may be exactly where your next customers are searching.
A recent survey shows that over 50% of ...
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Email Engagement Is Growing — Here’s Why It Matters
Good news: email marketing is not only alive, it's thriving.
According to recent studies, email sends are up nearly 24%, and more importantly, engagement is up over 50% compared to last year. Despite all the attention on social media, email ...
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