Is getting more reviews on your to-do list for 2026? It should be. Reviews aren’t just about reputation. They’re one of the few marketing activities that help both your visibility in search and your ability to convert new leads.
Google made a few ...
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How to Add a Link to Your Site
Links are what originally made the web so powerful, and are still important today. Referencing related content - your own or others – provides your reader with a more valuable experience and can help you in search results.
The Shortcut
The quickest ...
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Is Your Google Business Profile Costing You Customers?
Your Google Business Profile might be doing more harm than good if you’re not keeping it updated.
A lot of business owners set up their profile once and never look at it again. But Google’s made several updates this year that can make managing ...
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Can Your Customers Still Tell What’s Real?
AI Slop Is Everywhere
AI-generated content is exploding, and not all of it is useful. From travel photos of places that don’t exist to picture-perfect hairstyles no one can actually recreate, the internet is full of what some are calling “AI ...
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Fix Your Homepage So It Works for You (and AI)
Your Website Is Still the Source
AI tools like ChatGPT and Google's AI Overviews and AI Answers might be changing how people find answers, but behind the scenes they still rely on your website to get those answers. And your homepage is often the ...
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LinkedIn is Not for Your Résumé
Make Your LinkedIn Profile Work for Your Business
If your LinkedIn profile still reads like a résumé, you’re probably not using it to support your business. As a business owner, you’re not looking for your next job — you’re trying to build trust, ...
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Holiday Shopping Looks Different This Year
Mobile, Social, and AI Are Changing How People Shop
Holiday shopping is moving fast, and not just in terms of volume. Adobe’s latest data shows online holiday sales are expected to top $250 billion for the first time, with mobile purchases making ...
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Use Google Trends to Find What Your Customers Want
Key Takeaways
Google Trends shows how interest in a topic is changing, not just raw numbers. That makes it great for spotting emerging trends early.
Use location and time filters to see what’s trending in your area. A 12-month view helps ...
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