Here are the #TNT tips you may have missed during November 2019. Subscribe so you don’t miss any tips!
This year marks the 10th anniversary of Small Business Saturday, an annual holiday tradition bringing together communities in support of local small businesses.
It is important for local businesses to engage and show support for their local community. A great way to build relationships with your community is to utilize a national event like Small Business Saturday to bring awareness to your role in the community. With the Shop Small Studio you can create free, personalized marketing materials to promote Small Business Saturday with your business.
What kind of experience can you create for your customers that will encourage them to come back through the year, not just Small Business Saturday?
THE FACEBOOK CREATOR STUDIO
The Facebook Creator Studio now allows you to create and manage content for your Instagram account as well as your Facebook account.
The Creator Studio has some really cool features like adding stickers to videos or scheduling your posts. Facebook has extended some of these features to Instagram. You can now schedule posts and IGTV videos from the Creator Studio along with your Facebook content. The Creator Studio doesn’t currently have a Stories scheduler, but you are able to see engagement stats.
You want to spend time working on your business, not in your business. Tools like the Facebook Creator Studio help you streamline your processes and save you time.
NEW TO LINKEDIN
LinkedIn has introduced some interesting new features recently both for business pages and personal profiles.
Complete LinkedIn Pages generate 30% more page views per week compared to incomplete pages. The new completion meter helps identify missing elements from your page. Did you know you can set hashtags that represent your business page?
There is also a new LinkedIn Events feature so if your audience includes businesses and you do events, be sure to check it out.
Using social media outlets like LinkedIn is a great way to create a buzz about your business. Whether you’re promoting events or creating awareness with a new post, there is definitely a lot of opportunity to grow with LinkedIn.
CREATING CONTENT FOR YOU
It’s that time of year where you’re inundated with marketing messages of all kinds. How do you make sure your content doesn’t get lost in the crowd?
Some types of content get better results than others. Right now, the six types of content that are getting the most engagement are: video, user-generated content, images, audio podcasts, blogs, and current news and trends. Creating content that grabs your audience’s attention is important, but make sure repurpose the content you’re creating to save yourself time and effort.
What new content type will you try? If you’re stuck for ideas or don’t know how to implement them we can help!