In today’s Tech News Tuesday episode, we’re talking about a Jeff Bullas article on which social media content formats get the most engagement.
Links in this episode: 6 Content Formats That Boost Social Media Followers
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re talking about a Jeff Bullas article on which social media content formats get the most engagement.
Bob: Donna, at this time of year, when we are inundated with things for Thanksgiving, pre-Black Friday, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, we get a lot of mail and we see a lot of social media, so it is good to know what types of content formats will help you stand out in the crowd.
Donna: Right, so the article looked at six content formats that are resulting in increased engagement right now. I think the ones listed also track with what has been our experience with our customers too.
The first one on the list is video. Video is huge right now and that should be no surprise to anyone who has been following our TNT trends and tips.
User-generated content is another format that’s getting traction. This may be a picture a customer posts with your product, a review they leave you, or mentions or check-ins to your event. You can respond to and share when your customers talk about you.
Bob: Another trend that is still going strong is image posts – a picture is worth a thousand words. I don’t think we need to say anything more much about that.
A new trend is audio podcasts. More and more people listen or watch as opposed to reading.
But, this is also a good way to repurpose your content. Blogs are listed as another format for getting engagement, but if you aren’t comfortable writing, you can also make a blog that includes your podcast or video with a transcript.
Donna: You know I love repurposing your content! It’s one of the best ways to make use of your time and keep your sanity in this digital world!
The last format in the article is trending news and events. Take advantage of current happenings where appropriate. For example, we talked about this a couple weeks ago, Small Business Saturday is coming up and that is getting national attention. By hooking your brand onto this national promotion, it’s going to help you get better engagement as well.
Bob: What will you try to up your engagement? You can find a link to the Jeff Bullas article and a transcript of today’s episode at DelosInc.com/109.
Don’t forget to subscribe so you don’t miss out on our actionable digital marketing tips to grow your organization.