In today’s Tech News Tuesday episode, we talk about some recent changes to LinkedIn and how it impacts your business profile. ‘
Links in this episode: What’s New with LinkedIn Pages: Tap into Your Employees’ Superpowers
LinkedIn gets physical, debuts Events hub for people to plan in-person networking events
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re going to talk about some recent changes to LinkedIn.
Bob: Having a complete profile, individually and for your organization, is one way to make sure you are found on LinkedIn. For your company page, LinkedIn introduced a new meter that lets you know how complete your page is, it gives you your percentage, like if you’re 90% done, or 30% done.
Donna: Yes, and then it recommends steps you can take to make your page more complete. For example, it suggests you add up to three hashtags that are relevant to your page. Hashtags are a way for people to discover and follow content related to a certain topic. And now you can associate your page with a few default hashtags, which lets LinkedIn and LinkedIn users know what your page is about.
Another change related to pages is that you can choose to notify your employees when you share a new post on your page. You can only do this for one post every seven days, but your employees can use that notification they get as a reminder to share the update and help spread the word about your organization.
Bob: Another new interesting change is the LinkedIn Event Hub. Now you can post events on LinkedIn, and if your upcoming events are B2B events, this may be a good place for you to advertise and link to a ticket URL to get the word out about your event.
Donna: This may be good news to those looking for a MeetUp alternative. Meetup recently announced they are going to charge $2 per RSVP to your event, which may be cost prohibitive for a lot of networking and other groups who use MeetUp who maybe don’t have a budget. You would still have to set up registration on your own web platform or some other tool, but the LinkedIn Event Hub might be something to look into for promoting your events. Note that LinkedIn events are published from your personal profile, not your company page.
Bob: That’s it for today’s episode. You can find a link to the articles and a transcript of today’s episode at DelosInc.com/108.
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