Here are the #TNT tips you may have missed during June 2020. Subscribe so you don’t miss any tips!
Gen Z and Your Brand
You may have heard a lot about marketing to millennials, but who is Gen Z and how are they different?
People born between the years 1996 and 2010 are called Generation Z. They are the generation of “digital natives” meaning they’ve grown up online and almost exclusively on mobile devices. Abandoning traditional outlets like television for the generations past, Gen Z prefers watching videos or movies on their phone or tablets.
It’s important to start marketing to Gen Z early to gain brand loyalty for your organization. What platforms are you using?
Live Shopping from Facebook
Facebook recently announced that Facebook Shops now allows you to have a single shop for both Facebook and Instagram.
With this new update people can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. Rolling out over the next few months is the ability to also sell directly from a Facebook Live video. Facebook is partnering with a number of e-commerce platforms like Shopify, BigCommerce and WooCommerce so you can manage your products in one place on your website.
How are you reaching your audience in an age of social distancing? Find ways to show off your products on platforms your customers use everyday.
Measure Your Podcast with Google
Podcasts are a great way to share your content, but how do you measure your podcast engagement?
Google Podcast Manager allows you to track metrics about your podcasts similar to Google Analytics. Get feedback about clicks, how long your audience is listening, what devices their using, and more.
When you’re planning your marketing content you want to know what works and what doesn’t. Having measurable content that you can track helps you create a clear, concise message that will better reach your audience.
Getting Your Keywords Right
People often get intimidated by terms like SEO or keywords. What you should think about is answering the questions your audience has.
Your product or service solves someone’s problem, so it’s important that you utilize the words that your customers use when trying to find solutions. So how do you know what are the right terms and how to use them? Check out this master guide to keyword research from Moz.
The more directly you speak to the concerns of your target audience, the better the results you’ll achieve.
You Can Make Videos!
If you don’t really have the tools to create your own videos from scratch, this new video ad builder might be a great solution for you.
YouTube Video Builder is a fast, easy, and free way to create short videos that can be used in ads, on social media, your YouTube channel, and on your website. Choose from a series of templates with recommended lengths depending on the purpose of your video, add your text and images, and select some royalty-free music.
The video ad builder is still in the beta stage, so you will need to request access from Google, but if you’re just starting to get your feet wet with video creation, this is a great place to begin!