Here are the #TNT tips you may have missed during January 2021. Subscribe so you don’t miss any tips!
New Year, New Trends
We’ve seen a lot of changes in the digital marketing world following 2020 and COVID. Trends like online shopping accelerated this past year. Where do we go from here?
In many cases, we aren’t going to return to how things were done in “the before times.” We’ll continue to see things like virtual events, online meetings and curbside pickup as consumers like the convenience. There are changes to social media as well. How will you work these into your 2021 plan?
Do you have your plan in place for 2021 yet? We’re here to help get you ready for a successful year.
Follow, Not Like
Facebook has again made some changes to business pages that may impact your digital strategy.
One of the biggest changes they made was replacing the “Like” option with a “Follow” option. Many people liked a page but didn’t want any notifications from the page. Follow is the only option now, so if you still have any references to “Like Us on Facebook” you’ll need to update your messaging.
This is going to be rolling out over time. So if you don’t see it right now, you’ll see it on your page in the next few months.
Learn LinkedIn Campaigns
LinkedIn has an advertising platform to expand your reach. However, it has had a reputation as being difficult to use.
LinkedIn’s heard this and has just launched an on-demand video course series called LinkedIn Marketing Labs. This series features six courses that teach you how to use the LinkedIn Ad tool. The lessons are interactive using text and video, but can be taken at any time.
While the most popular advertising platforms are Google and Facebook, LinkedIn may be a good choice for certain types of businesses.
Google recently confirmed that anchor link text, or the text that is underlined when creating a link, is one of Google’s many ranking factors.
Great anchor text uses the article title, the company name, or the point you are referring to that is explained in more detail in the link. Avoid using “click here” or “read more” as your link text. It lacks context and usually isn’t great for accessibility either.
When you’re linking to other pages don’t forget to link to internal pages within your website as well as external, outside sources.