In today’s Tech News Tuesday episode we’re talking about Facebook’s recent changes to business pages. They’ve redesigned them and made it easier to navigate between your personal profile and your public business pages. There’s also a new dedicated News Feed, and a new Q&A format for engaging with your followers.
Links in this episode: Facebook redesigns Pages with a more simplified layout and no ‘Like’ button
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’re talking about Facebook’s recent changes to business pages. They’ve redesigned them and made it easier to navigate between your personal profile and your public business pages.
Bob: Easier is always better, Donna. But one of the biggest changes about the new page design is that it does away with the “Likes.” This came about because Likes were misrepresenting a page’s true popularity. Many people liked a page but didn’t want any notifications from the page. Instead, the focus is now on Followers — a more direct measurement of how many people want updates from your Page.
Donna: Yes Bob. It turns out that only about 1% of people that like a page actually ever go back and look at it again. So followers are people who have asked for notifications from your page.
Another notable change is that pages will get their own dedicated News Feed. That means the page itself can follow others and participate in conversations and interact with their fans as the business. People will also be able to follow your page directly from the comments that you make.
Bob: Why would you want a News Feed for your page? Well, there are industry sources you follow, or products that you represent, you can keep up with their content and share it on your page. It’s something else you can add to your content mix.
Donna: You can also keep tabs on your competitors too, Bob. See what they’re up to and what might be working for them.
Facebook is also introducing a new Q&A format where followers can ask the page questions about a topic and when the page answers, those become like a stack of questions that people can swipe through to learn more.
This is going to be rolling out over time. So if you don’t see it right now, you’ll see it on your page in the next few months.
Bob: That’s it for today’s episode. You can find a link to the TechCrunch article and a transcript of today’s podcast at DelosInc.com/168.
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