In today’s Tech News Tuesday episode, we’re continuing our four-part series to help you get more business in 2025 with a clear marketing plan that works. In this second part, we’re talking about where to put your content. You don’t have time to be on all the platforms out there, but we’ll break down the essentials for a local business.
Last week we talked about understanding your ideal client and what their concerns are, and the short answer to where to post is “where your customers are.” Paraphrasing the marketing guru, Russell Brunson, don’t waste your time chasing traffic, go where the traffic you want already is. But for local businesses, there are a few key things you just can’t skip: You need a website, a claimed and verified Google Business Profile and direct communications via email or text to your customer list.
It’s not about posting everywhere, all the time — it’s about showing up regularly on the platforms that matter.
Too many local businesses are still underestimating the power of a consistent email strategy to stay top of mind with your audience. But remember, consistency is key — don’t let your emails go out at random. Make sure you’re sticking to a plan.
When it comes to social media, you don’t need to be everywhere. Focus on the platforms where your audience is most active. Find the right space for your business and stick to it. You don’t need to spread yourself too thin.
It’s not about posting everywhere, all the time — it’s about showing up regularly on the platforms that matter. Consistency is far more important than absolute quantity. You don’t need to come up with different messaging for every channel. For example,there’s nothing wrong with creating a blog post, sending an email about it and posting it on social media too. Don’t silo your content platforms, treat the messaging as a whole and you will save yourself time and get better results.
Don’t silo your content platforms, treat the messaging as a whole.
So, let’s get practical. How often are you sending emails? And when? Do you have a regular schedule for social media posts?
Your Action Plan
- Make sure your Google Business profile and your website is up-to-date. Updating these monthly is a good place to start.
- Choose how often you will email your customers. A couple of times per month with a very short email is much better than a longer quarterly or monthly newsletter.
- Pick one or two social media platforms that your customers are on, and focus on those platforms. The goal is to create a posting schedule that is maintainable for you and gets the right messages to the right people. For example, you might choose to create one video per month that can also be added as a blog to your website, to send two emails a month to customers, and to post 2-3 times per week on Instagram and Facebook.

With this information, you know how much content you need per month and where it will live. By following these steps, you’ll build a solid foundation for your content distribution. In the next episode, we’ll show you how to create a content calendar to keep everything organized and running smoothly.
So stay tuned, and keep building a marketing plan that works for your business. Remember, it’s all about creating a strategy that speaks to your ideal clients and reaching them where they already are.
Keep taking small steps and stay consistent — those are the keys to success.
Did you miss out on part one of our four-part series? Don’t worry! Here’s a link to everything you need.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: How to Find the Right Social Media Marketing Mix