Artificial Intelligence or AI can help you create content more efficiently, saving you time and effort. But, to do that you need to be very specific about what you’re looking for. In today’s Tech News Tuesday episode we’re talking about prompting, specifically how you converse with an AI chatbot to get good results. In other words, what prompt do you type in to get the answer you’re looking for?
The Power of AI for Content Creation
It’s incredible what you can achieve with an AI chatbot if you know how to guide it. The power lies in your prompt – the question or instruction you give the bot. In today’s episode we’re sharing a couple of resources that have sample prompts you can try out and adapt to your business in areas like marketing, sales, HR, and customer service. For example, here are three sample prompts we customized for specific industries.
- Content Creation: “Can you suggest five content ideas for Pinterest related to a luxury resort travel that can appeal to solo travelers?”
- Customer Personas: “Pretend you are the target customer for a kitchen renovation. List your top ten preferences when choosing a contractor to design and build the job.”
- Copywriting: “For the product information I’m providing below, write a compelling short video script that speaks to my target audience of startup entrepreneurs, addressing their pain points, why they should use my company, and include a call to action to get a free consultation.”
These are just some of the examples in the marketing area, but you can also save time by having it create job descriptions, employee handbooks, draft emails, write code, and many other tasks.
Three Tips for Better Results
However, like any tool, AI chat bots aren’t perfect. You need to feed them the right inputs to receive desirable outputs.
Fact-checking, personalizing output, and providing specific details are key to achieving better results with AI chat bots!
Here are three tips to help you get better results from AI tools like chatGPT:
Include Specific Details and Context
The more details you provide, the better your results will be. Include relevant context such as your target audience, the desired tone, and the purpose of the content. In your prompt, specify the point of view the AI should take.
Your results are only as good as the prompts you give AI.
Starting with something you already have and asking the tool to repurpose it is one good way to get relevant answers back. You don’t have to use your company’s actual name or proprietary information, but more context helps the AI understand your needs better.
AI can help you save time in areas like marketing, sales, HR, and customer service.
Check the Facts
AI training data isn’t always up-to-the-minute, and these AI tools are known to make up definitive answers that are just plain wrong in some cases. Make sure you check the facts before using the output.
Edit the Results
You need to treat the output as a first draft. You’re going to want to make sure that your voice comes through and that it will resonate with your brand’s audience. That will require some editing on your part. You don’t want to sound inhuman or just like everyone else.
Treat the AI output as a draft – you still need to edit it to make sure it captures your message and voice.
In order for your message to stand out, you want it to be authentic and align with what your customers are looking for. These tools can help save you time in content creation, but it’s still important to first define the business you want, your ideal client and what their concerns and outcomes are.
Links in this episode: