In today’s Tech News Tuesday episode, we’re talking about Facebook’s latest features designed to help you connect with your community in fresh and exciting ways. From new ways to discover local content to tools that enhance video experiences, plus some exciting updates to how you can build and grow communities, there’s a lot to cover. Whether you’re a business owner, a content creator, or just looking to better engage with your audience, these updates could have a big impact.
Local Tab
The Local tab is Facebook’s new way of pulling together the best local content from Reels, Marketplace, Groups, and Events. If you’re looking for nearby activities, free stuff from local groups, or even recommendations for the best spots in your neighborhood, the Local tab has you covered. It’s all about making it easier to connect with what’s happening right around you. As local businesses have been struggling to get organic reach, this is a welcome development. Make sure your location or service area is clear to Facebook.
It’s all about making it easier to connect with what’s happening right around you.
Full-Screen Video
While we’re on the topic of new tabs, Facebook’s also revamping its Video experience. They’re introducing a full-screen Video tab that combines Reels, short-form, long-form, and live videos — all in one seamless space. This is great as more and more we need to rely on video to engage our audiences.
Users are more likely to discover your videos based on their interests.
The new layout is designed to give Reels more visibility, which means more opportunities for brands to capture attention with quick, engaging content. And Facebook’s recommendation algorithm is powering it all, so users are more likely to discover your videos based on their interests.
Event Invites
You can now send event invites via SMS and email, and even reach your Instagram followers directly. This is a game changer for businesses hosting events because it means you’re not limited to just your Facebook audience.
You’re not limited to just your Facebook audience.
This feature lets you cast a wider net and boost attendance. Imagine sending out a quick SMS invite or an email to your mailing list, and even tapping into your Instagram following — all to promote the same event.
Messenger Communities
This new feature is a great way for small- to medium-sized groups to connect over shared interests. Unlike Facebook Groups, Messenger Communities let you create multiple topic-based chats within a single space, making it easier to organize conversations.
Create multiple topic-based chats within a single space, making it easier to organize conversations.
Not only that, but managing these communities is simple. There are built-in tools for moderation, and you don’t even need to create a full Facebook Group. You can grow your community by inviting Facebook friends or sharing a QR code. This feature is already popular with college students using it for club recruitment, campus events, and class schedules. So, whether you’re a business looking to host events, or a local group aiming to foster connections, these new tools can help you engage with your audience in more meaningful ways.
Do you prefer to listen in? Here’s our podcast:
Links in this episode:
Introducing New Facebook Local Tab, Messenger Communities, AI Integrations and More
Clone Yourself for Social Media
