In today’s Tech News Tuesday episode, we’re talking about a topic that’s been making waves in the digital world: Is YouTube the next QVC? YouTube recently dropped some big news about its new shopping features, and we’re here to break it all down for you.
YouTube Shopping Feature
Imagine this: you’re watching your favorite YouTuber, and suddenly, you see a product you love. Well, now, thanks to YouTube’s new Shopping features, you can shop directly from the video!
This is a great opportunity for small businesses. To get started you have to be part of the YouTube Partner Program in order to tag your own products in videos. That means having at least 1,000 subscribers and 4,000 public watch hours in the past year or 10 million Shorts views in the last 90 days. You can even directly connect your Shopify store.
You can even directly connect your Shopify store.
If you have more than 10,000 subscribers you can also tag other’s products and curate shoppable collections of your favorite products, making it easier than ever for viewers to find and buy what they love.
And it seems like viewers are loving it! Did you know that users watched over 30 billion hours of shopping-related videos on YouTube last year alone?
Users watched over 30 billion hours of shopping-related videos on YouTube last year alone.
YouTube is the Top Streaming Service in the U.S.
With YouTube once again claiming the top spot as the overall top streaming service in the U.S., it’s clear that videos are the name of the game in 2024.
With over 1 billion hours of YouTube content watched on televisions every day, it’s evident that viewers are gravitating towards user-generated videos over traditional TV shows.
But while YouTube may reign supreme in the living room, TikTok continues to dominate on mobile devices. With new features like longer videos and spatial reality experiences, TikTok is definitely giving YouTube a run for its money.
With new features like longer videos and spatial reality experiences, TikTok is definitely giving YouTube a run for its money.
But with milestones like 100 million users on YouTube Music and YouTube Premium, and over 70 billion daily views on YouTube Shorts, it’s clear that YouTube isn’t backing down anytime soon.
So, whether you’re a business promoting products or a viewer looking for the latest products, YouTube’s new shopping features have something for you.
The bottom line is this: video is here to stay. The trend is towards video search as a preferred method for finding information, but there is also a growing trend of shopping from video. As a small business, it’s time to make video content a core part of your strategy.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: YouTube launches new Shopping features to help creators market products and grow their earnings
YouTube dominates TV streaming in US, per Nielsen’s latest report
Do You Search For Videos First?
