In today’s Tech News Tuesday episode, we’ve got an interesting topic to discuss, one that’s been making waves in the digital world. We’ve been talking a lot about the rise of short-form video content and how it’s taken over our screens, and now it’s becoming a popular way to search the web.
We came across a recent study that sheds light on a trend, especially among Gen Z users. It turns out that when it comes to searching for information, they increasingly turn to video platforms like YouTube and TikTok, rather than going to Google and typing in text-based queries.
Gen Z Prefers Video Search
It’s a crucial shift in how information is consumed and delivered. Gen Zers are actively seeking out video content that answers their queries. Businesses need to adapt to meet this demand. So, you have to ask yourself, do I have video content that addresses what they’re searching for? If not, it’s time to start thinking about incorporating short-form video content into your content strategy.
Gen Z is looking for videos to answer their questions, do you have the content to support this demand?
Creating Effective Short-Form Videos
To create effective short-form videos for this audience, you have to keep it concise. Gen Z has grown up with short attention spans, so your videos should get to the point quickly and deliver the information they need in a clear and engaging manner. Gen Z also values authenticity above all else, so your videos should reflect your genuine personality and offer a unique perspective.
Get to the point quickly and deliver the information they need. But, above all else, be authentic to your brand.
Gen Z also loves hopping on viral trends and participating in challenges. You can incorporate these into your content to stay relevant. Use storytelling. When you tell a compelling story within your videos, it captures attention and engagement.
Don’t forget to encourage interaction. Ask for comments, likes, and shares to build followers around your videos.
Gen Z is leading the charge towards video search as their preferred method for finding information, but this is a growing trend with all consumers . As a small business, it’s time to make video content a core part of your strategy.
Links in this episode: Survey: 51% of Gen Z women prefer TikTok, not Google, for search