Google has done some research on how consumers use search on Google and YouTube to browse, research, and buy. Which we do more than a billion times a day! People turn to Google to discover and shop for what they care about. The challenge for you is to find out how you can meet your customers across all moments in the shopping journey.
When searching to make a purchase, people typically go through a process called the buyer’s journey – know, like, trust, try, and then buy from you, and then hopefully they’ll repeat a purchase from you.
Use Video to Explain Your Products and Services
87% of people surveyed in the U.S. say they feel like they get the highest-quality information about products when shopping or browsing on YouTube.
Using video marketing is a good way to give people the experience that they are looking for today. Video provides your audience with a more visual representation of their needs and after that make sure the images you use appeal to them. People are browsing hundreds of millions of images every single month of things they are shopping for
Create a Seamless Shopping Experience
Buyers are researchers. When it comes time to buy, even if they want to purchase in person, people are researching online more before purchasing to avoid stock, inventory, and shipping challenges that are still occurring today.
When your ideal customer is ready to buy, you want to make it as easy as possible for them. They will check Google Maps, your Business profile and the Shopping tab to make sure you have exactly what they need, when they need it, and how they need it. And, people love the option to buy online and pick up in store.
The bottom line is this: when it comes to making a purchase, convenience is key, and shoppers buy from brands that can provide a seamless experience. From researching to purchasing, you need to combine what you do online with what you are doing in person to meet consumers where they are today.