It used to be that a podcast was something you would just listen to that provided some entertainment or opportunity for learning. However, a recent study found that now consumers consider podcasts to be either audio or video. So, the definition of what a podcast is seems to be evolving. In today’s Tech News Tuesday episode, we’ve got some podcasting platform news and how you can apply it to your business.
The definition of a podcast is evolving to include audio and video
YouTube is Getting Into Podcasts in a Big Way
Google is discontinuing Google Podcasts and is now focusing on making YouTube Music the go-to destination for podcasts. So, if you’re a podcaster, and if you’re not on YouTube, you might be missing out on a significant opportunity.
YouTube Music is Google’s go-to destination for podcasts
It’s not enough to upload the videos, you need to submit your episodes to a podcast playlist. By the way, you can subscribe to our podcast episodes on YouTube. If you’re wondering how to submit your podcast to YouTube as a podcast, we’ve got you covered! Check out this link which gives you step-by-step instructions on how to make your YouTube podcasts happen. It doesn’t take long, so what are you waiting for?
Spotify is Upping Their Podcast Game
Spotify is rolling out some new features including automatically generating transcripts for podcasts. This is a game-changer for accessibility and searchability. Plus, they’re working on AI to clone your voice and automatically translate your content into different languages. The future of podcasting is looking more inclusive and global than ever.
Spotify is rolling out new features like auto-generated transcripts and AI functions
Big Changes to Podcast Platforms
Consolidation is still happening in the industry too. Stitcher was recently purchased by Sirius XM and is now shut down. Most shows were automatically moved to Pandora which Sirius XM also owns. You should also register your podcast on Simplecast Connect to ensure it stays accessible to your audience. We’ve got a link for that for you too.
It’s clear that podcasts are more popular than ever. Is a podcast in your 2024 marketing plan? Whether you’re an audio-only purist or you’re exploring the world of video podcasts, there’s room for everyone in this ever-evolving medium. Remember, consistency gets traction – so have a plan and schedule.
Do you prefer to listen in? Check out our podcast below:
Links in this episode: