In this week’s Tech News Tuesday article, we dive into the latest updates and features on YouTube that can help small businesses improve their online marketing strategies.
Promoting Podcasts on YouTube
YouTube is promoting podcasts as a separate feature, giving you increased visibility on the platform.
Did you know that Google is now promoting podcasts as a separate feature on YouTube? If you have a podcast and upload it to YouTube, you can specify it as a podcast playlist, gaining additional visibility. Check out the article on how to do it.
Understanding Your Podcast Audience
Speaking of podcasts – who is listening to podcasts nowadays? Recent reports reveal some interesting insights. Podcast listeners are predominantly young, male, highly educated, and tend to have higher than average incomes. Learn more about podcast listener demographics in our accompanying article. It’s important to understand the nuances of different audiences, so that you can be sure you’re appealing to the right people in the right way.
YouTube Partner Program Expansion
It is now easier to qualify for the YouTube Partner program which allows you to monetize your videos and promote your products directly within them. Now you only need 500 subscribers, three valid uploads in the last 90 days, and either 3,000 public watch hours in the past year or three million Shorts views in the past 90 days. That’s a lot of opportunity for you to grow your visibility and business.
The YouTube Partner program has expanded its eligibility requirements, making it easier for small businesses to monetize their videos and promote their products directly.
Streamlining Content Scheduling
Batching content is an efficient strategy, and YouTube allows you to schedule your videos and Shorts directly on the platform. And, Buffer, a popular social media management tool, has announced they now support scheduling YouTube shorts from Buffer. If you’re a Buffer user, this update simplifies your content scheduling process even further.
Do You Judge a Video by Its Cover?
Have you ever considered the impact of thumbnails on your video’s success? YouTube is currently testing a new feature that allows creators to compare two different thumbnails to see which performs better. This step is often overlooked, but having an eye-catching thumbnail is crucial for attracting viewers in search results.
YouTube is testing a new feature that lets you compare two different thumbnails to optimize your video’s performance. Don’t overlook the power of eye-catching thumbnails in attracting viewers and improving search results.
The bottom line is this: YouTube is making it easier than ever for you to create and schedule the various types of content that appeal to your audience. If you aren’t using YouTube to its full potential yet, what are you waiting for?
Links in this episode: What’s New In YouTube
Is YouTube Your Next Shopping Destination?
