There is a lot of buzz right now around artificial intelligence tools. We’ve talked about using AI tools like ChatGPT for a number of text-based tasks like content, ideas and schedules. But AI videos, what are they like?
What are AI Video Generators and How Do They Work?
AI video generators are powerful tools that use artificial intelligence and machine learning to automatically create videos.
AI video tools offer a variety of options to boost your business. These tools can help you generate your script, populate templates and more.
Some options available include:
- Text over slides or b-roll video, which is perfect for informative content or showcasing your products or services.
- A stock avatar reading your script. Imagine having a digital spokesperson for your brand, making your videos more engaging and personal.
- A custom-generated avatar with your voice and video. This gives you the opportunity to truly represent your brand in a unique and authentic way.
Transform text, images, and even audio into engaging and professional-looking videos.
Ways You Can Use AI Video in Your Business
These tools are incredibly versatile and can be applied in various scenarios. For instance, they can be used for training. Whether it’s onboarding new employees or educating your customers about your products, AI video tools can simplify the process.
Another great use is to save time with templates for sharing content. If you’re regularly posting on social media or your website, these tools can help you create engaging content quickly and efficiently.
Finally, you can repurpose longer videos into short-form videos. This is perfect for those who want to maximize their content and reach a wider audience by catering to the growing demand for bite-sized information.
There are a number of tools out there today, and the technology is getting better everyday. A few that we like are Descript, VidYo.Ai, Synthesia, and Invideo. Our guest in today’s podcast, Aleisha, is an AI avatar we generated using Synthesia. Check out the video above to see how it works!
It’s important that you still put a personal touch on your AI created content.
The bottom line is this: whether you use an AI avatar or not, your audience and the algorithms are preferring video today. There are tools out there that are making the whole video creation process simpler for you. One caveat: AI is best used to get you started from staring at the blank page. You’ll want to personalize it to make sure the end result is authentic to your voice and brand.
Links in this episode: Mind Meets Machine