In this week’s Tech News Tuesday episode we’re talking about some recent changes announced for Instagram including Reels.
More Links in Your Bio
Instagram now lets you add up to five links in your profile bios. Say goodbye to Linktree!
Meta recently announced users can add up to five links to their Instagram profile bios. This is good news for Instagram business users, not so much for Linktree and the various other services out there that are set up to show all your links in one place. Currently, you need a separate app to keep a list of links to your website, landing pages and campaigns. Having more than one link on Instagram is going to make it easier for you and business owners like you.
So, why the change?
Normally Meta does not like you to leave their platform whether Facebook or Instagram. We’ve mentioned before that external links get the least visibility on your feed. What Meta is likely trying to do here is appeal more to content creators and compete with TikTok. One of the biggest complaints on the TikTok platform is that clickable links are limited to business accounts. For years, content creators have asked for more links on Instagram and Meta is finally delivering.
Creating Viral Reels is Easier Than Ever
See what audio and hashtags are trending to create better content.
Meta also announced some other new Reels features for creators. There’s a new option on your dashboard to show you Reels, audio and hashtags that are currently trending. You can use this trending information to help you decide what type of content to create. You never know what the next viral topic could be and this new feature allows you to stay on top of trending topics.
What trend will you hop on with your content?
Creating reels gets easier too with a new streamlined editing process. Your video clips, audio, stickers, and text all now found on the same screen within the app.
Video, audio, stickers and text tools are now available on the same editing screen so you can streamline your workflow.
To help you see how your Reels are performing, there’s two new metrics, the total watch time and the average watch time for a Reel.
You’ll also see where your new followers are coming from. When you receive a notification about a new follower, Instagram is going to let you know if they followed you from your Reel. This will help you figure out where your growth is coming from, whether it’s from your normal feed post or from Reels.
See what’s working with new metrics on watch time and where your followers find you.
Are you creating Reels and other short video content in your marketing today?
Links in this episode: Instagram takes on Linktree and others with support for up to 5 ‘links in bio’